Director, Digital Marketing

6sense•Austin, TX

7h•$158,130 - $215,000•Remote

About The Position

The Director of Digital Marketing owns the company's most important always-on marketing asset: the website. This role extends beyond web management to encompass turning every digital surface – the website, paid media channels, third-party review and comparison platforms, and search presence – into a measurable, pipeline-generating engine that fuels company growth. This is a commercially-minded leadership role for someone who views a website as a revenue instrument, bringing deep technical fluency across SEO, GEO, AEO, CRO, and paid media, combined with strategic judgment to prioritize pipeline generation. The role involves leading a cross-functional digital team, managing agency relationships, and collaborating across various marketing functions. It is a high-impact, high-visibility position central to the company's digital presence and its conversion into revenue.

Requirements

8+ years of progressive digital marketing experience in B2B SaaS or technology companies, with a strong emphasis on website management, SEO, and demand generation.
3+ years of people leadership experience at the Director level or equivalent, including managing both onshore and offshore teams.
Proven track record of owning a company website as a pipeline generation engine - with measurable revenue impact.
Strong working proficiency in Webflow as a CMS and web platform.
Deep expertise in SEO and emerging search disciplines including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), with a clear point of view on how AI-driven search is reshaping digital discovery.
Experience managing global paid media programs across search, display, social, and programmatic channels, either directly or through a team lead and agency partners.
Demonstrated experience integrating AI tools and technologies into digital marketing workflows - whether for content optimization, audience targeting, predictive analytics, testing prioritization, or search strategy - with a mindset of continuously exploring how AI can sharpen performance and efficiency.
Experience managing third-party agency relationships (paid media, SEO, web development) with clear accountability for deliverables and ROI.
Familiarity with CRO methodologies and A/B testing platforms.
Experience collaborating with product marketing, content, and demand generation teams in a matrixed marketing organization.
Ability to go deep on technical aspects (e.g., Webflow architecture, SEO audits, page speed) and step back to present digital strategy to the CMO that connects technical decisions to business outcomes.
Views every digital surface through the lens of revenue impact, orienting the team around pipeline outcomes.
Understands how buyers find and evaluate software, and actively positions the company to win in the evolving digital landscape shaped by GEO, AEO, and AI-driven search.
Operates effectively in a matrixed organization, building strong working relationships with other marketing teams and earning influence through competence and collaboration.
Holds external partners to clear deliverables, timelines, and performance standards, treating agency relationships as extensions of the team.
Comfortable in analytics platforms and dashboards, using data to set priorities, resolve opinions, and build cases for investment.
Experienced in leading teams across geographies, time zones, and employment models, setting clear expectations and maintaining high standards of output quality.
Champions a culture of continuous testing and iteration, building systems and habits for active optimization of digital surfaces.

Responsibilities

Own the company website end-to-end as a critical marketing surface, accountable for overall marketing health metrics (traffic, engagement, domain authority) and pipeline-specific outcomes (conversion rates, MQL/SQL generation, pipeline contribution).
Treat the website as a living product, continuously optimizing structure, content, UX, and conversion paths to maximize its effectiveness as a revenue-generating asset.
Lead the technical SEO, GEO, and AEO strategy to ensure the company is discoverable, authoritative, and well-represented across traditional search engines, AI-driven answer engines, and generative search experiences.
Manage the relationship with an external web development agency, ensuring alignment on timelines, deliverables, and technical direction, providing clear technical guidance, sprint priorities, and quality standards for all site builds, feature releases, and maintenance.
Lead major website projects such as migrations with hands-on involvement, from platform evaluation and technical planning through execution, QA, and post-launch optimization.
Maintain deep working proficiency in the company's primary CMS and web platform.
Oversee the global paid media program through a direct report, ensuring campaigns are tightly aligned to pipeline targets and regional demand generation priorities.
Partner with the external Google/paid media agency to optimize spend allocation, channel mix, and campaign performance across search, display, social, and programmatic channels.
Ensure paid media strategy is integrated with organic, ABM, and field marketing motions rather than operating in a silo.
Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination.
Establish and maintain a structured testing roadmap across landing pages, CTAs, forms, site architecture, and user flows.
Use data to arbitrate decisions.
Bring campaigns and messaging to life across all digital channels, partnering with content, campaigns, and product marketing teams to translate strategy into execution.
Collaborate with regional demand generation teams to ensure digital programs are localized, relevant, and aligned to territory-level pipeline goals.
Serve as the digital execution partner for product launches, seasonal campaigns, and integrated marketing moments.
Lead and develop a team that includes a paid media lead and a CRO/testing and coordination lead.
Set clear goals, create accountability structures, and build a team culture that values both creative ambition and commercial discipline.
Manage agency relationships to support digital motions.
Measure website pipeline contribution, organic search and discovery performance, paid media efficiency and ROI, conversion rate optimization, website health metrics, and on-time project delivery.