Director, Corporate Communication

Carle Health•Champaign, IL

About The Position

The Director of Corporate Communications leads all internal and external communications for the organization's clinical, support services, and health plans across all locations. This role involves managing external and internal messaging for Carle Health, including all Carle and Health Alliance entities. The Director serves as the public information officer and spokesperson when designated, leading proactive news and social media planning, training, implementation, and measurement, as well as responsive incident and issue management. This position advises executive leadership on the organization's stance regarding regulatory, legal, and business changes that shape employee and public perception. Responsibilities include managing the corporate intranet, employee educational, engagement, and benefit messaging to all staff members, developing strategy, and measuring results to achieve desired outcomes. The role is also responsible for community relations, including external affairs and community benefit reporting.

Requirements

Bachelor's Degree: Related Field
Marketing - 10 years
Special events - 10 years
Media relations - 10 years
Public relations - 10 years
Corporate communications - 10 years
Excellent strategic thinking.
Excellent communication skills.
Strong conceptual skills.
Administrative and planning abilities.
Demonstrates understanding of marketing research concepts, digital strategy and graphic design concepts to effectively partner with peers.

Responsibilities

Leads and manages communication department operations, including budgeting, personnel actions for hires, promotions, discharges, performance evaluations, and disciplinary measures.
Resolves work-related issues, or assists employees in solving work-related issues.
Participates in Carle Health committees and work groups as needed to support administrative initiatives.
Examines issues, policies, actions, and long-range plans for internal and public relations impact and makes recommendations to senior leadership.
Provides positioning, media coaching, strategy, and scripting guidance as necessary.
Partners with Carle Health marketing communications leadership to incorporate internal and public relations activities.
Integrates marketing communications plans, measuring all activities to achieve desired outcomes.
Anticipates and counsels, prepares, and coaches official Carle Health spokespeople for effective media, online, and presentation communications.
Develops internal communications strategies to ensure team members in all geographic areas, work environments, and education levels understand and act on organizational policies and procedures.
Manages all internal communications channels, including intranet, email, and signage.
Manages internal campaigns to improve team member experience, building on the organization’s culture and environment.
Develops position papers and statements on subjects of public and employee interest, delivered on behalf of the organization and its leaders.
Examines issues for relevant public relations ramifications and makes recommendations to senior administrative staff, providing scripting and media coaching as necessary.
Leads media relations and serves as Carle spokesperson and public information officer when needed.
Facilitates public speaking engagements and tours.
Supports external and internal communications strategies.
Produces or supervises coordination of corporate public relations and special events, including open houses, facility dedications, and other activities.
Manages Community Benefit donations and associated promotions and event participation to align with Community Benefit, Community Health, Public Relations, and Marketing strategies of Carle Health.
Manages Community Benefit tracking/reporting for the organization and its hospitals.
Operates in accordance with state and federal guidelines.
Provides content strategy and brand strategy for digital properties.
Collaborates with the Digital Services team to support branding and marketing strategies.