Director of Marketing & Communication

FirstLine Schools • New Orleans, LA

2d

About The Position

FirstLine Schools operates several PreK-8 schools in New Orleans, with a mission to create and inspire great, open-admissions public schools. The Director of Marketing & Communications will lead the organization's strategic branding and messaging efforts to attract families, students, staff, funders, and supporters. This role is responsible for external and internal communications, media relations, and digital content strategy, ensuring brand consistency and impactful storytelling. The Director manages the Marketing & Communications Manager and school-based recruitment ambassadors and collaborates with leadership to drive engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 5+ years of experience in marketing, communications, or public relations.
• Proficiency in Adobe Creative Suite or Canva, Microsoft Office, and Google Workspace.
• Familiarity with CMS (e.g., WordPress), SEO, and Google Analytics.
• Strong writing, editing, and storytelling skills.

Nice To Haves

• 7-10 years of experience in marketing, communication or public relations may be considered in lieu of Bachelor’s degree.
• Proven experience managing digital content and engagement.
• Experience in education or mission-driven organizations.
• Knowledge of crisis communications and media relations.
• Supervisory experience.

Responsibilities

• Develop and execute FirstLine’s annual marketing & communication plan.
• Ensure consistent branding across materials, digital platforms, and physical spaces.
• Lead student recruitment marketing efforts and oversee recruitment ambassadors.
• Support teacher retention efforts, in collaboration with HR / Talent departments.
• Serve as FirstLine’s media liaison, managing press releases and media interactions.
• In collaboration with Marketing & Communication Manager, oversee social media strategy, content creation, and audience engagement tracking.
• Manage crisis communications in collaboration with leadership.
• Coordinate outreach to funders, board members, and the public.
• Oversee internal staff communications, including newsletters, awards, and key messaging.
• Support HR in staff appreciation and retention initiatives.
• Manage communication systems, staff portals, and templates.
• Conduct website management, updates, SEO, and phased redesigns.
• Direct and execute on photography, videography, and graphic design projects.
• Develop and distribute key publications (e.g., annual reports, Meaningful Updates, ESYNOLA Impact Report).
• Oversee marketing and communications budget in coordination with the finance team.
• Manage vendor relationships for design, printing, and media production.
• Lead communications check-ins and ensure timely project execution.
• Support FirstLine’s professional development days and school-based events.
• Oversee branding and signage for key initiatives and programs.

Benefits

• Additional compensation commensurate with experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Director