Director - Business Develop (Labels)
About The Position
The Director of Labels Business Development is responsible for growing revenue across the labels business unit. This role leads a team of business development professionals who partner with the national sales organization to grow existing client relationships and identify new clients. The Director develops actionable sales plans by assessing current and future market opportunities, identifying client trends, evaluating platform capacity against market demand, and managing sales teams to maximize capacity and profit. Success is measured by new-business growth goals for revenue, pipeline, and new labels accounts landed within a predetermined period, generally a budget year. The role works across finance, estimating, operations, procurement, and sales, and partners with internal and external marketing resources to promote RRD’s labels offering. It owns business-unit sales reporting and helps ensure the BDM and sales teams can advance opportunities through the sales process to closure and implementation. The position involves 30–40% travel and onsite work at customer, office, manufacturing, or plant locations.
Requirements
- 10+ years of consultative B2B sales experience in labels or a related industry.
- Demonstrated experience leading people and teams within a matrix organization.
- Business and financial acumen.
- Experience analyzing trends, pricing, and competitive programs.
- Ability to recommend design changes and process improvements that add value to products and customer relationships.
- Understanding of labels specifications and materials.
- Ability to converse fluently with contacts at all organizational levels, from junior to C-level.
- Ability to apply market knowledge regarding competition, market share, and opportunities.
- Effective communication by email, phone, and face-to-face.
- Bachelor’s degree in a business-related concentration.
- Proficiency with Microsoft Office and Google applications.
- Ability to travel 30–40% and work onsite at customer, office, manufacturing, or plant locations.
Nice To Haves
- Label industry experience, particularly related to RFID and Linerless Labels, or print knowledge and experience.
Responsibilities
- Lead and motivate the BDM and sales teams to support growth of the labels business.
- Collaborate with finance, estimating, operations, procurement, and sales to support business activities.
- Grow the labels sales pipeline by identifying new customers through cross-selling and new-business initiatives.
- Partner with internal and external marketing resources to promote RRD’s labels offering.
- Use the CRM tool to manage labels opportunities and identify current clients with potential labels solution needs.
- Develop strategies to identify and connect with new prospects through lead generation.
- Own business-unit sales reporting data and prepare reports for senior management.
- Ensure BDM and sales teams can successfully navigate labels opportunities through the selling process, closure, and implementation.
- Stay up to date on new products, technical advisement, and resource allocation needed to win business.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer/partner discounts
- Potential participation in a bonus, commission, or incentive program, depending on the role
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What This Job Offers
Job Type
Full-time
Career Level
Director
