Director, Brand Strategy

Centene Corporation•Remote-MO, MO

1d•$107,700 - $199,300•Remote

About The Position

Supports the development and execution of enterprise brand strategy, positioning, messaging, governance, and activation initiatives across the organization. Translates business priorities, audience insights, market trends, and research into actionable brand programs, frameworks, and recommendations that strengthen brand consistency and effectiveness across business units, markets, channels, and customer experiences. Serves as a strategic partner to cross-functional stakeholders, helping advance brand initiatives, measure performance, support governance processes, and drive adoption of enterprise brand standards. Collaborates closely with Content, Creative, Communications, Digital, Research, Media, Customer Experience, Legal, Compliance, business units, markets, and external partners to deliver aligned, audience-centered brand experiences in a complex, regulated environment. This position is remote within the United States with up to 10% travel as needed.

Requirements

Bachelor's degree in Marketing, Brand Strategy, Communications, Business Administration, Research, Design, or a related field, or equivalent experience.
At least 7 years of progressive experience in brand strategy, brand management, portfolio strategy, integrated marketing, research, or enterprise transformation.

Nice To Haves

Master's degree in Business Administration, Marketing, Communications, Brand Strategy, or a related field.
At least 5 years of people leadership or senior team leadership experience building, coaching, and directing brand, strategy, research, or multidisciplinary teams.
At least 5 years leading brand strategy in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment.

Responsibilities

Develop and advance enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with organizational priorities and business objectives.
Manage enterprise brand architecture standards and support portfolio strategy, helping ensure consistent application of brand frameworks, naming conventions, and endorsement approaches across the organization.
Partner with Research and Analytics to translate audience insights, market trends, competitive intelligence, and brand performance data into actionable recommendations.
Support the development and execution of brand roadmaps, priorities, and initiatives that strengthen brand awareness, reputation, and business performance.
Manage enterprise brand governance processes, tools, training, and reviews, balancing consistency with the needs of business units, markets, and key stakeholders.
Partner across Marketing, Communications, Digital, Operations, BTS, Legal, and Compliance to implement brand initiatives, support organizational change, and drive adoption of brand standards.
Collaborate with Content, Creative, and Communications teams to translate brand strategy into effective messaging, campaigns, thought leadership, and audience-focused experiences.
Provide guidance and consultation to business leaders and partners on brand application, positioning, activation strategies, and considerations related to reputation, risk, and market dynamics.
Manage brand measurement, agency partnerships, budgets, and team development activities to strengthen brand capabilities, evaluate effectiveness, and support continuous improvement.
Perform other duties as assigned.
Comply with all policies and standards.