Director Brand Strategy (Senior Strategist)
About The Position
Changing Lives Productions, the in-house video production company of Dhar Mann Studios, is hiring a Director of Brand Strategy to develop and execute innovative brand partnerships across the studio ecosystem. The role works closely with Brand Partnerships to create proactive ideas for prospective partners and respond to brand briefs and RFPs. It connects brand objectives, audience insights, and marketing priorities with the studio’s storytelling, talent, content, platforms, and experiences. The Director develops partnership concepts, proposals, creative presentations, and execution recommendations, collaborating with sales, creative, and production teams to assess feasibility, timelines, budgets, and production needs. The role also serves as a creative liaison through campaign delivery, including attending pre-production meetings and being physically present on set for branded productions and integrations. It helps ensure that brand commitments and the approved creative vision are accurately reflected in production and final content.
Requirements
- At least 7 years of experience in brand strategy, creative strategy, branded entertainment, integrated marketing, or content partnerships.
- Experience at a creative agency, media company, entertainment studio, digital publisher, or creator-led business.
- Proven ability to develop original, strategic, commercially compelling ideas for major consumer brands.
- Strong understanding of brand marketing challenges, including awareness, consideration, engagement, loyalty, and conversion.
- Ability to identify a brand’s business challenge and independently develop a proactive partnership idea.
- Experience translating client briefs into creative concepts and persuasive pitch presentations, including editing and creating presentations.
- Ability to move from presenting a big idea to being on set and ensuring execution details are delivered.
- Working knowledge of content production, including pre-production, on-set execution, and post-production.
- Strong presentation, storytelling, and communication skills.
- Ability to balance creative thinking with practical execution, budgets, timelines, and deliverables.
- Comfort working in a fast-paced, entrepreneurial environment where priorities evolve and creative opportunities move quickly.
- Collaborative, resourceful, detail-oriented, and comfortable taking ownership from idea through execution.
Responsibilities
- Develop insight-driven partnership concepts that connect brand objectives with Dhar Mann Studios’ content, storytelling, talent, audiences, and initiatives.
- Create proactive ideas for priority brands that address marketing and business challenges.
- Respond to brand briefs and RFPs with customized concepts aligned with campaign objectives, target audiences, and KPIs.
- Identify partnership opportunities across long-form and short-form video, social platforms, branded content, experiential activations, Creator City, and emerging studio initiatives.
- Monitor cultural trends, consumer behavior, and brand marketing priorities to inspire relevant partnership opportunities.
- Collaborate with the Brand Partnerships team on proposals, creative presentations, and brand narratives.
- Develop concepts into partnership proposals that include creative treatments, integration opportunities, and execution recommendations.
- Participate in brainstorms, client meetings, and pitch presentations to communicate the creative vision.
- Work with internal teams to evaluate feasibility, production requirements, timelines, and budgets before presenting concepts to clients.
- Develop scalable concepts and repeatable partnership opportunities across brands and categories.
- Act as a creative liaison between Brand Partnerships, clients, and internal creative and production teams from concept approval through final delivery.
- Participate in pre-production meetings, creative reviews, and production planning to align teams on brand commitments.
- Be physically present on set for branded productions and integrations to ensure brand messaging, products, creative elements, and deliverables are executed accurately.
- Anticipate and resolve creative or production challenges while protecting brand objectives and the integrity of the studio’s storytelling.
- Review scripts, treatments, production plans, and content cuts for alignment with approved brand concepts.
- Support post-production reviews, client feedback, and final delivery.
- Ensure final execution reflects the creative vision and commitments presented to the brand partner.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
