Director, Brand Marketing - NOS / Full Throttle Energy

Monster Energy • Corona, CA

5d

About The Position

The Director, Brand Marketing for NOS Energy and Full Throttle Energy is responsible for helping shape brand strategy, contributing to annual brand planning, and driving consumer marketing that builds brand equity and accelerates growth. The role supports two distinct brands: NOS Energy, rooted in motorsports, car culture, speed, and performance; and Full Throttle Energy, a trade-focused brand for blue-collar consumers, emphasizing value, availability, and point-of-purchase presence.

The position translates consumer insight into brand positioning and integrated plans, and leads a team executing across media, innovation, and in-market activation. The Director partners with the Brand GM, creative and media agencies, shopper and regional marketing teams, and retail and trade partners. The role monitors brand health, consumer trends, competitive activity, and syndicated data to measure performance and identify growth opportunities.

Requirements

• 7+ years of marketing and/or brand management experience.
• Proficiency with Microsoft Office, social media, Click Up, and Nielsen.
• Strong cross-functional collaboration skills and the ability to influence at all levels.
• Proven leadership and team management experience.

Nice To Haves

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field of study preferred.
• 5+ years of experience in the consumer packaged goods (CPG) industry preferred.
• Passion for motorsports is a plus.

Responsibilities

• Partner with the Brand GM to develop long-term brand strategy and annual business plans for NOS and Full Throttle, including positioning, consumer targeting, portfolio priorities, growth objectives, and marketing investment.
• Manage, coach, and develop the brand marketing team, including direct reports; set priorities, advise on day-to-day brand decisions, and build strategic and execution capabilities.
• Work with the Brand GM and creative and media agency partners to develop the annual media plan and oversee creative development and production, ensuring brand consistency across touchpoints.
• Lead go-to-market planning for new flavors, formats, and innovation, from consumer insight and concept through launch messaging, packaging input, and in-market performance tracking.
• Partner with shopper marketing and regional marketing teams to align retailer programs, merchandising, promotions, and local activations with brand strategy.
• Monitor brand health, consumer trends, competitive activity, and syndicated data to measure results, refine plans, and identify growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director