Director, Brand Marketing

Aderant•Atlanta, GA

About The Position

Aderant is a global industry leader in software, providing comprehensive business management solutions for law firms and other professional services organizations. Our mission is to empower these businesses to operate more effectively. We are driven by a shared commitment to advancing the legal industry through innovation. With a client base exceeding 2,500 worldwide, including a significant portion of the top AmLaw 100 firms, we are actively reshaping the perception of the legal sector, fostering a culture that embraces new technologies and ideas where there was once resistance to modernization. At Aderant, the "A" signifies more than just a letter; it represents our dedication to our core purpose of serving our clients. It embodies our values and serves as a daily reminder that success begins with the "A". We bring this to life by cultivating an environment of innovation, collaboration, and personal growth, encouraging our diverse teams to contribute their unique ideas, experiences, and passion to drive our mission forward. Our people are our greatest asset.

Requirements

8–12 years of progressive brand marketing experience.
3+ years in a director-level or equivalent leadership role.
Proven track record of building and evolving B2B brands, preferably in SaaS, technology, or professional services.
Deep expertise in brand strategy, visual identity, messaging architecture, and integrated campaign development.
Strong creative sensibility with the ability to evaluate design, copy, and campaign work.
Demonstrated experience managing agency relationships, creative production, and brand governance.
Exceptional communication and executive presence; able to influence senior stakeholders.
Experience managing and developing a team; collaborative leadership style.
Proficiency with marketing technology and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, or equivalents).

Nice To Haves

Experience in the legal technology industry or serving law firm / professional services audiences.
Background in managing brand through M&A, product consolidation, or corporate rebranding initiatives.
Familiarity with employer branding strategy and activation.
Experience working in a global or multi-regional marketing organization.

Responsibilities

Define, evolve, and activate Aderant's global brand strategy across all markets and audiences.
Serve as the company's brand steward, ensuring consistency, clarity, and differentiation in brand representation.
Lead brand architecture, visual identity, messaging frameworks, and integrated campaign strategy.
Partner with Communications, Demand Generation, Product Marketing, Sales, and People Experience to implement brand strategies.
Own and evolve Aderant's global brand strategy, positioning, and architecture, including brand integration from acquisitions.
Develop and maintain a cohesive brand narrative reflecting Aderant's market position, values, and growth.
Conduct and commission brand research, competitive analysis, and market perception studies.
Lead brand governance, establish and enforce brand standards, manage brand guidelines and asset library.
Oversee the visual identity system, including logo usage, typography, color, photography, and design standards.
Partner with internal creative resources and external agencies to produce brand-aligned creative.
Lead creative brief development and creative review processes.
Manage agency relationships for brand, creative, and content production.
Develop and maintain Aderant's core messaging framework.
Partner with Product Marketing on solution-level messaging and launch campaigns.
Oversee brand voice and tone guidelines and ensure consistency across all written content.
Drive an editorial content strategy to build brand awareness and thought leadership.
Lead the development of brand-building campaigns in partnership with Demand Generation and Communications.
Collaborate with the events team to ensure brand standards and experience at events.
Support Sales and Client Success teams with brand-aligned collateral and sales tools.
Partner with the People Experience team on employer brand strategy and activation.
Lead, mentor, and develop a team of brand and creative professionals.
Own the brand marketing budget, including planning, tracking, and optimization.
Build scalable brand operations processes, including asset management and approval workflows.
Report on brand KPIs and program performance to senior leadership and provide strategic recommendations.