Director Body Service Line Management

Sono Bello•Chicago, IL

5d•$180,000 - $225,000•Remote

About The Position

Sono Bello is a leading cosmetic surgery specialist with a strong focus on laser liposuction and body contouring procedures. This fully remote position, based in the Chicago, IL area, offers the potential to transition to a hybrid model. The Body Service Line is the core business of Sono Bello, encompassing flagship liposuction procedures and an expanding portfolio of skin-focused offerings. This established and nationally scaled service line has significant growth potential. The role offers the opportunity to take ownership of high-impact initiatives, work with an experienced executive team, and contribute to the growth of a dynamic healthcare organization in the medical aesthetics category. The Director will be responsible for developing, scaling, and optimizing products and services across Sono Bello’s national network, with end-to-end ownership of the Body Service Line. This includes accountability for commercial performance, P&L results, and driving growth through improved segmentation, patient experience, clinical and operational standards, and service line expansion. The role requires a commercial, operator-oriented leader with strong financial acumen and the ability to deliver results in a matrixed environment, working closely with marketing, sales, and operations teams to optimize the patient journey. An early deliverable will be a recommendation on the team structure to support growth ambitions.

Requirements

10–15+ years of experience in service line management, product management, brand management, or general management roles with direct P&L responsibility. Consulting background with implementation experience could also thrive in this role.
Proven experience operating and scaling a line of business — ideally with a focus on growth, optimization, and performance improvement within an established offering.
Strong financial acumen, including budgeting, forecasting, ROI analysis, and performance management.
Demonstrated ability to lead through influence in complex, matrixed organizations.
Experience designing or recommending team structures; comfort operating in an ambiguous, resource-light environment while building toward scale.
Background in multi-unit, distributed retail and/or healthcare environments preferred.
Track record of combining hands-on execution with strategic planning and long-term growth orientation.
Strong collaboration, communication, and stakeholder management skills.
Commercially minded operator with a bias toward action and measurable outcomes
Strategic thinker who translates vision into executable, results-driven plans
Sees opportunity inside a scaled business — able to identify where significant growth remains and build the case for capturing it
Data-driven decision maker with sound business judgment
Effective partner to senior leaders and cross-functional teams
Comfortable navigating ambiguity and building structure where it does not yet exist

Responsibilities

Own the service line strategy, roadmap, and growth plan for the Body Service Line — including liposuction and the expanding portfolio of skin procedures — ensuring alignment with financial targets and long-term growth objectives.
Identify, prioritize, and develop initiatives that drive incremental revenue growth, margin improvement, and service line scalability — drawing on what is already working and building on it with discipline.
Monitor market trends, competitive dynamics, and patient needs to inform service line evolution, differentiation, and positioning across a growing and increasingly competitive landscape.
Define where the Body Service Line has room to grow — whether through improved conversion, expanded patient segments, stronger retention, portfolio innovation, or clinical advancement — and build the plan to get there.
Maintain full P&L responsibility for the Body Service Line, including revenue performance, margin management, and cost discipline.
Partner closely with Finance and Field Leadership to develop budgets, forecasts, and ROI-based business cases for growth initiatives, operational investments, and expansion phases.
Establish performance targets and manage results against monthly, quarterly, and annual goals.
Drive execution of the service line through close cross-functional partnership, working with Marketing, Acquisition and Sales teams; Operations and field leadership; Clinical leadership; and Supply chain, finance, and analytics teams.
Serve as the primary business owner and integrator for the Body Service Line, ensuring alignment across functions without direct line authority.
Assess the current support structure, identify gaps, and develop a grounded recommendation on the team needed to drive the service line’s next phase of growth.
Work with senior leadership to evaluate, gain alignment on, and implement the recommended team design.
Once the team is in place, build a high-performing culture focused on accountability, collaboration, and results.
Set clear standards and priorities to ensure a high-quality, end-to-end patient experience across all touchpoints for Body Service Line patients.
Identify opportunities to improve operational performance and scalability, partnering with operations leaders to implement changes across a 130+ center national footprint.
Define, monitor, and act on key performance indicators across clinical, operational, and commercial dimensions of the service line.
Act as a trusted partner to the senior leadership team, including the Chief Growth Officer, SVP Acquisition Marketing, CFO, CMO, Chief Medical Officer, Chief Commercial Officer, and their extended teams.
Communicate progress, risks, and opportunities through clear, data-driven insights and actionable recommendations.