Director/AVP, Influencer & Social

EvolveMKD•New York, NY

15d•$125,000 - $180,000•Hybrid

About The Position

EvolveMKD is seeking a dynamic, experienced, and resourceful Director/AVP to join their Digital team. This role requires an influencer marketing authority with a deep understanding of social media and the ability to translate cultural engagement into business results by connecting clients with the right creators, communities, and cultural moments. The ideal candidate will possess a forward-thinking command of the creator economy, familiarity with the beauty and healthcare landscape, and a proven track record of executing multi-tiered influencer strategies. This position demands both strategic vision and creative execution, with prior success managing a growth-oriented team and operating with a high degree of autonomy in a fast-paced, collaborative environment. Proactiveness, solutions-orientation, and excellent organizational and client management skills are essential. Team members at this level are expected to have a drive for continuous improvement, passion for the work, and a collaborative spirit. This role offers a unique opportunity to lead integrated influencer and social media strategies for top-tier aesthetic, beauty, lifestyle, and consumer healthcare clients, including regulated and pharmaceutical brands. The position reports to the VP, Influencer & Social.

Requirements

Minimum 8-10 years of digital experience with a strong focus in influencer and social media, and 4+ years of management experience.
Agency experience is a must. Previous experience working at a PR agency with a strong digital practice or social/influencer agency with PR collaboration experience.
Beauty industry experience required; consumer healthcare strongly preferred. Other regulated industry will also be considered.
Robust end-to-end influencer experience: talent identification, vetting, contracting, relationship management, content development, and measurement.
Established relationships with influencers and talent agents across beauty and/or healthcare categories.
Working knowledge of FDA and FTC regulations for social media and influencer marketing in healthcare/regulated industries.
Excellent written communication skills across formats: client emails, social copy, creative briefs, and presentations.
Advanced knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms.
Working knowledge of paid social platforms (e.g. Meta Ads Manager, etc.); independent campaign management not required.
Experience with influencer and social media management tools (e.g. BrandWatch, etc.).
Proficiency in Microsoft Office Suite; experience in Canva and Airtable a plus.
Strong project management skills and organizational skills; ability to manage multiple campaigns simultaneously.
Bachelor's degree in Marketing, Communications, Public Relations, or related field.

Nice To Haves

Experience in Canva and Airtable.

Responsibilities

Build and maintain long-term relationships with content creators, talent agencies, management companies, and physicians/KOLs.
Identify, vet, and audit influencers using tools such as Brandwatch; maintain and grow our proprietary internal talent contact database.
Manage influencer campaigns across a range of tiers, including nano/micro, macro, Phys-Influencers, and celebrity spokespeople.
Negotiate influencer contracts, ensuring clear scope, timelines, deliverables, usage rights, exclusivity windows, and compliance.
Translate marketing goals into clear, inspiring creative briefs; oversee content development from concepting and storyboarding through to posting.
Develop and execute earned influencer programs including product seeding, gifting moments, and in-office aesthetic treatment experiences.
Maintain a current understanding of FDA and FTC regulations as they relate to social media and influencer marketing for healthcare and regulated brands.
Monitor for and share the latest creator economy trends and competitive activations to keep clients at the forefront of the industry.
Set the strategic direction for organic social across client accounts, including both branded and unbranded programs.
Lead content calendar development, including copywriting, design briefs, and multimedia assets, to drive engagement and achieve client KPIs.
Identify opportunities around key cultural moments to propose new initiatives.
Advise on paid amplification of social media and influencer content; working knowledge of paid social required, independent campaign management is not expected.
Monitor platform trends, algorithm changes, and best practices to optimize content performance and stay ahead of industry change.
Collaborate with our Strategy & Insights team to set meaningful KPIs for each campaign.
Track and analyze KPIs to ensure results ladder up to overall strategies.
Present insightful performance reports to clients and internal leadership with pivotal insights, trends, and actionable recommendations for optimization.
Execute day-to-day workflow across direct reports, peers, clients, vendors, and freelancers to ensure seamless campaign execution.
Develop and lead client strategy with an emphasis on results-driven tactics, excellent client service, and budget management.
Serve as a strategic and creative thought partner to clients, anticipating needs, and proactively bringing forward new ideas.
Collaborate with VP to craft new business proposals and pitch new business.
Manage and mentor SAEs/AEs, acting as a daily coach to support professional development and workload prioritization.
Work with VP to expand team capabilities and identify tools that support effective execution.
Serve as a key operational link between internal and external teams to ensure cross-functional alignment; manage up to ensure visibility and momentum with senior leadership.