Director, Arts Marketing
About The Position
The Director, Arts Marketing has two primary priorities: serving as San Francisco Travel’s liaison to San Francisco’s Arts community, and acting as the Arts marketing expert within San Francisco Travel. The role works directly with Arts organizations to understand the sector’s needs and nuances in marketing to overnight visitors, and helps the community understand tourism opportunities and the benefits of partnering with San Francisco Travel. Within San Francisco Travel, the Director defines the annual strategy, priorities, and messaging for the city’s Arts experiences, including events and promotional campaigns, and integrates these into the organization’s overall destination marketing. Key audiences include meeting planners, travel trade and tour operators, trade and consumer media, and leisure visitors around the world. The position develops an annual Arts marketing plan with positioning, messages, themes, events, programs, priorities, KPIs, budget recommendations, and integration points for relevant San Francisco Travel departments. The role also works with Arts partners on cooperative marketing and tourism-industry opportunities, contributes to the global marketing division’s management activities, provides timely product updates to marketing communications and PR/media relations teams, and manages related funding requests, budgets, invoices, and other administrative responsibilities. Employees are required to work in the office at least four days per week. The work week may occasionally exceed 37.5 hours, and periodic evening, weekend, holiday, domestic, and international work or travel may be required.
Requirements
- At least 8 years of marketing experience at a Manager or Director level; a focus on or understanding of the Arts is preferred.
- Highly organized with strong attention to detail.
- Discretion and ability to handle confidential information.
- Professional demeanor and strong interpersonal skills.
- Adaptability and ability to manage multiple priorities simultaneously.
- Proactive problem-solving skills and a resourceful approach to challenges.
- Collaborative approach and ability to work across departments.
- Demonstrated project management and prioritization skills.
- Strategic planning experience.
- Creative thinking and problem-solving ability, with energy and passion.
- Outstanding written and verbal communication skills.
- Ability to work independently with minimal oversight.
- Strong organizational and project management skills.
- Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
- Ability to meet the physical demands of the role, including lifting up to 30 pounds when supporting events or meeting setup.
- Availability to periodically work evenings, weekends, and occasional holidays as needed.
- Ability to travel domestically and, occasionally, internationally.
Nice To Haves
- Bachelor’s degree in public relations, advertising, or marketing.
- Focus on or understanding of the Arts as a key experience.
- Proficiency with Asana, Box, and other business applications.
Responsibilities
- Meet regularly with key Arts community constituents to understand opportunities to market the city through the Arts and attract overnight visitors to San Francisco Arts institutions.
- Engage with Grants for the Arts, the SF Arts Commission, major San Francisco Travel Arts partners, and the Arts community PR roundtable.
- Bring the Arts community together annually around themes and events with strong potential to market San Francisco to overnight visitors.
- Develop the overall positioning and messaging for the San Francisco Arts experience.
- Develop timely and relevant themes, product messages, and event messages for overnight visitors.
- Create an annual Arts marketing plan that includes positioning, key messages, themes, events, programs, yearly priorities, KPIs for key programs, budget recommendations, and integration points for Marketing Communications, PR and Media Relations, Sales, Tourism, Partnerships, and Public Policy.
- Participate in the San Francisco Travel global marketing division management team, including weekly content meetings and quarterly budget meetings.
- Provide timely product details and updates to the marketing communications and PR/media relations teams.
- Help Arts partners leverage the tourism industry and San Francisco Travel’s access to it through cooperative marketing programs, trade shows, media events, familiarization tours, educational opportunities, and networking events.
- Process annual funding requests from Grants for the Arts and manage annual and ongoing budgets.
- Process and pay invoices for programs and other expenses in a timely manner.
- Perform other related duties as assigned.
Benefits
- Additional opportunity for annual incentive compensation based on performance and organizational results.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
