Coordinator, Marketing (Performing Arts)

City of Brampton•Union, NJ

1d•Onsite

About The Position

The Marketing Coordinator will support the City of Brampton’s marketing initiatives, with a dedicated focus on its Performing Arts portfolio, including The Rose Theatre. The role leads the planning and execution of audience-driven marketing campaigns intended to increase ticket sales and attendance, strengthen brand awareness, and cultivate new audiences. It combines strategic marketing, creativity, data-driven insights, and collaboration with performing arts teams, artists, promoters, and community partners. The position contributes to marketing plans that promote Brampton’s offerings and attract diverse audiences. It analyzes campaign performance and conducts ongoing research to inform future strategies and decision-making within the Strategic Communications division. The role also supports broader City goals by driving engagement and enhancing brand visibility. The Coordinator oversees marketing and public relations activities, campaign and social media advertising, brand identity, stakeholder relationships, staff scheduling and supervision, and the section’s administrative and financial duties. The role prepares and manages budget expenditures and revenues, vendor contracts and RFPs, and reports on key performance indicators. It also supports innovation in marketing practices and technology, and provides regular updates on operations and emerging issues.

Requirements

Post-secondary diploma or degree in Communications, Advertising, Sales and Marketing, or a closely related field.
3 to 5 years of related experience in marketing, public relations, or communications.
Experience directing and implementing initiatives in economic development or corporate business development, business attraction, and marketing promotion.
Experience using research to develop sound media strategies, promotional plans, and concepts.
Experience recruiting and supervising full-time and part-time staff.
Ability to lead in a unionized team environment.
Customer service orientation.
Superior written and verbal communication skills in English.
Computer proficiency in Microsoft Office.
Flexibility to work irregular hours, including evenings and weekends.

Nice To Haves

Experience in arts, culture, entertainment, or live event marketing.
Experience in a municipal environment.
Experience with other desktop publishing packages.
Experience working with third-party advertisers and media agencies.

Responsibilities

Collaborate with internal divisions to ensure marketing communications accurately reflect the department’s vision and direction.
Supervise the planning and implementation of marketing, public relations, and publications programs to meet goals, attract domestic and international businesses, and support Council’s strategic objectives.
Oversee and maximize marketing and social media advertising campaigns.
Shape public perception of Brampton by executing brand identity across print, publications, electronic media, media relations, public events, and physical spaces.
Lead initiatives that advance strategic goals and further develop marketing strategies.
Analyze campaign effectiveness and provide detailed analytics reports and learning to inform subsequent campaigns.
Analyze data to advance targeted marketing.
Collaborate with the City’s PR and Communication Advisory teams and manage or negotiate with external vendors to increase the local and national profile of the City of Brampton brand.
Maintain internal and external networks and stay current with marketing best practices.
Build and maintain relationships with local business communities, media, municipal staff, and other relevant organizations.
Build relationships through corporate visits, advocacy, business and community networking, and alliances with subject matter experts.
Liaise and network with customers, colleagues, suppliers, partner organizations, and other stakeholders.
Schedule and assign staff duties, create and monitor workplace standards, provide task assistance, and foster a healthy team environment.
Ensure staff have the information and training needed to meet customer expectations and comply with City human-resource and legislated requirements, including Health and Safety regulations.
Recruit, oversee, and conduct performance evaluations for staff.
Supervise daily delivery of marketing support.
Prepare and manage Marketing section budget expenditures and revenues, including preparing RFPs and managing vendor contracts.
Develop and report on KPIs in conjunction with management.
Ensure Health and Safety regulations are met and that procedures, documentation such as WHMIS, and supplies are in good order.
Encourage an innovative working environment and the growth of new technology and marketing practices.
Provide regular communication and reports on daily operations, customer and staff incidents, and customer feedback.
Identify new opportunities, technologies, and applications for consideration and propose solutions to emerging issues.
Perform other duties as assigned.