Director, Admissions Revenue Strategy (Orlando)

Sea World•Orlando, FL

27d

About The Position

The Director, Admissions Revenue Strategy owns the commercial growth agenda for a regional market of parks across SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, and Waterparks brands. Acting as the market’s commercial leader, this role identifies sources of growth across customer segments, channels, and demand sources, then turns those opportunities into executable plans. The Director partners with park executive teams and cross-functional partners—including Finance, Marketing, Resellers, Revenue Management, and Pricing & Offer—from planning through execution. Success is measured by revenue and attendance growth against the market plan.

Requirements

Bachelor’s degree in Business, Economics, Finance, Marketing, or a related field, or equivalent experience.
Track record in commercial strategy, growth strategy, or a similar analytically driven commercial role; P&L or market-level accountability is desirable.
Experience setting segment and channel strategy and translating it into measurable results.
Experience leading and developing multiple direct reports.
Strong analytical skills and ability to turn complex information into clear recommendations for executive leadership.
Advanced proficiency in Excel.
Strong written and oral communication skills.
Comfort working across a matrixed organization and influencing without direct authority.

Nice To Haves

MBA or advanced degree in a related field.
Experience partnering with senior operating leaders, such as General Managers or park/business-unit executive teams, to shape and deliver strategy.
Proficiency in advanced analysis and BI tools such as SQL, Tableau, Power BI, Python, R, or similar.
Background in theme parks, attractions, leisure, cruise, lodging, airline, or another high-volume consumer industry.
Experience working with reseller, travel trade, or distribution partners.
Working knowledge of revenue management and pricing sufficient to partner effectively with those functions.

Responsibilities

Develop and own the market’s multi-year commercial growth strategy, translating revenue and attendance targets into plans by segment, channel, geography, and visitation source.
Partner with Park Executive Teams to shape the market’s commercial strategy, align priorities, and account for each park’s opportunities and constraints.
Work with Finance, Marketing, Resellers, and other partners across planning, strategy, and execution, from target setting and annual plans through launch and performance tracking.
Lead a team responsible for growth planning, segment and channel strategy, and commercial performance analysis.
Determine which customer segments to grow, defend, or develop, including locals, tourists, groups, international visitors, and pass members, and set priorities for each.
Shape channel strategy across direct, e-commerce, resellers, groups, and partners, including channel mix, roles, and growth targets.
Partner with Revenue Management and Pricing & Offer to set the commercial direction for pricing, product, and promotional decisions.
Build analytics supporting growth decisions, including market sizing, segment economics, channel performance, demand drivers, competitive dynamics, and test-and-learn plans.
Identify and size growth opportunities such as underpenetrated segments, new channels, partnerships, and source markets, and develop business cases for pursuing them.
Represent the market’s commercial perspective to the Senior Leadership Team and report on growth performance, risks, and outlook.
Bring new commercial practices, tools, and ways of working into the market.
Perform other duties as assigned.