Dir Product Marketing /Sr Manager Product Marketing
About The Position
The Director of Product Marketing works in the Customer Collaboration and Technical Marketing team, partnering with customers to shape Wi-Fi combo connectivity solutions and build long-term customer relationships. The role develops differentiated product definitions, business plans, target markets, customer and application strategies, and go-to-market plans. It also guides product planning and execution for hardware, software, and system solutions, translating customer needs into use cases and technical requirements for R&D. The position creates product marketing materials and works closely with global sales, regional marketing, engineering, applications, project management, and operations teams to engage customers and deliver products. Periodic domestic and international travel to global sites and key customers in North America, Europe, and Asia is required.
Requirements
- At least 8 years of experience in product marketing, product management, applications, or an engineering role.
- Strong knowledge of wireless connectivity technologies, including Wi-Fi, Bluetooth, 15.4, Thread, and Matter, as well as embedded systems and software.
- Proven track record of defining and delivering successful connectivity products to market.
- Strong understanding of automotive and consumer ecosystems and customer use cases for high-performance Wi-Fi.
- Exceptional communication and presentation skills.
- Self-driven and organized, with attention to detail and the ability to motivate and influence customers and internal stakeholders.
- Bachelor’s or master’s degree in Electrical or Computer Engineering.
Nice To Haves
- MBA preferred.
Responsibilities
- Develop and drive differentiated product definitions and business plans for Wi-Fi combo connectivity solutions, including target markets, customers, applications, partners, and go-to-market strategies.
- Define and drive product development and planning for hardware, software, and system solutions that enable ease of use, and lead key customer engagements.
- Translate customer needs into use cases and technical requirements for R&D.
- Create marketing collateral, including value propositions, competitive positioning, product features and milestones, and whitepapers.
- Work with global sales and regional marketing teams to engage lead customers in key market segments.
- Collaborate with engineering, applications, project management, and operations teams to guide product execution, priorities, and delivery.
- Travel periodically, domestically and internationally, to global sites and key customers in North America, Europe, and Asia.
Benefits
- Participation in an incentive plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
