Digital Web Content Specialist (1.0 FTE Day)

Franciscan Alliance, Inc.

2d • $45,219 - $67,278 • Remote

About The Position

The Digital Web Content Specialist builds, produces, and maintains digital content for FranciscanHealth.org using data and content management systems in support of Franciscan Alliance’s mission and values. The role focuses on website content updates, SEO copywriting, provider profiles, location webpages, and timely publication of events and news so patients and visitors can find clear, accurate information. It is a marketing role requiring digital and technical skills. The position is listed as 1.0 FTE, day, and work from home.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• Two years of experience in digital content marketing, website management, organic digital marketing, SEO, or a related area.

Nice To Haves

• Experience in digital content marketing, website management, organic digital marketing, SEO, or a related area in a healthcare environment is preferred.

Responsibilities

• Create, edit, and publish website content, including page updates, provider profiles, and location and facility information.
• Perform basic HTML edits to clean up and correct source-level code as needed.
• Write and optimize web copy, metadata, and page elements to improve organic search positioning and visibility across priority service lines.
• Add and maintain events, news releases, and other time-sensitive website content according to editorial and publishing timelines.
• Build and maintain content in accordance with design, brand, and style standards, ensuring accuracy, consistency, and adherence to corporate governance requirements.
• Identify and use multimedia content, including images and video, and source or select appropriate existing assets.
• Implement time-sensitive editorial concepts and campaigns as directed.
• Contribute to UX design and content-layout discussions to structure content effectively around site and platform goals.
• Write content for websites, blogs, and social media on topics relevant to the organization's service lines and audiences.
• Conduct competitor analysis and stay current on marketing trends, healthcare digital marketing practices, and industry best practices.
• Assist in identifying and implementing strategies to support digital lead-generation goals.

Benefits

• Franciscan provides eligible employees with comprehensive benefit offerings; details are available on the career site.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level