Digital UX Strategist, Consultant

Blue Shield of California • Oakland, CA

17h • $125,736 - $188,728 • Hybrid

About The Position

The Digital UX Strategist is an individual contributor and emerging thought leader on Blue Shield of California’s User Experience team within the Digital Experience, Design and Content organization. The role contributes to future-state digital products by defining end-to-end experience strategy across complex member, provider, employer, broker, and prospect journeys. It translates business and customer needs into cohesive, AI-enabled, scalable solutions and influences product strategy, experience quality, and the delivery of personalized digital experiences.

The strategist partners with product, engineering, data, and content teams from discovery through delivery and optimization. The role also contributes to experience frameworks, principles, and standards that support consistency and quality across the digital ecosystem, and coaches designers and strategists on solution design and implementation.

This is a hybrid role. For most teams, the workplace model involves working in the office two days each week. Employees who live more than 50 miles from an office location work with their manager to determine in-office time based on business need. The work is primarily sedentary office and desk work.

Requirements

• Bachelor’s degree, or a high school diploma/GED plus four years of additional relevant experience in lieu of a degree.
• At least 7 years of prior relevant experience.
• Expertise in full-stack product design, including UX, interaction design, visual design, service design, and advanced prototyping using industry-standard tools such as Figma.
• Proven experience contributing to experience strategy and design for complex, multi-journey digital products across AEM, mobile apps, and web-based app platforms such as Angular.
• Experience applying AI-informed or data-driven design practices, including experimentation, personalization, or intelligent automation in digital experiences.
• Experience collaborating with other designers and strategists in modern product design and continuous discovery practices.

Responsibilities

• Design end-to-end experiences, from big-picture strategy to detailed execution, across prospect, member, provider, and employer/broker digital products.
• Collaborate on plans for UX participation with working teams and digital products.
• Coach UX strategists and scrum team designers on best practices for solution design and implementation.
• Evaluate new solutions and key digital products.
• Recommend improvements to current processes to user experience, product, and development leadership.
• Lead end-to-end experience strategy across complex, cross-platform digital journeys, aligning business objectives, user needs, and technical feasibility across platforms such as AEM, mobile apps, and web-based apps.
• Help evolve AI-enabled and data-informed design approaches, including experimentation, personalization, and intelligent automation in digital experiences.
• Partner with product, engineering, data, and content teams to shape solution direction from early discovery through delivery and optimization.
• Contribute to experience frameworks, principles, and standards that promote consistency, scalability, and quality across the digital ecosystem.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior