Digital Solutions Manager, Legal Specialist
About The Position
The Digital Solutions Manager – Legal Specialist is a remote, highly consultative and client-facing role supporting Townsquare Ignite’s specialty division for the legal vertical. The role serves as a growth partner to law firms across practice areas including personal injury, mass torts, criminal defense, family law, and other high-intent legal services. The manager sells and manages performance-driven digital marketing solutions intended to generate qualified leads and signed cases, identifies new business opportunities, builds long-term client partnerships, and drives revenue through tailored, compliance-conscious marketing strategies. The role works closely with Media Buying, Account Management, and Creative teams to meet client goals, with a focus on ROI, scalability, and sustainable growth. Solutions may include website services, SEO, paid search, paid social, connected TV, and programmatic advertising. The position requires regular virtual team meetings with the camera on, as well as virtual and in-person consultations with law firm decision-makers.
Requirements
- At least 2 years of experience in programmatic media.
- Experience in digital marketing, advertising sales, or business development; legal-industry experience is preferred.
- Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.
- Ability to build relationships with legal practices and understand their business needs.
- Entrepreneurial mindset and a problem-solving approach to client challenges.
- Proven ability to manage multiple accounts and drive revenue growth.
Nice To Haves
- BA/BS degree.
- Experience in digital marketing, advertising sales, or business development within the legal industry.
Responsibilities
- Acquire new law firm clients and expand relationships with existing legal partners to drive digital sales revenue.
- Provide legal marketing insights and customized advertising strategies aligned with firms’ growth objectives, case volume goals, and geographic markets.
- Use a performance-driven, full-funnel approach combining website solutions, SEO, paid search, paid social, connected TV, and programmatic strategies to generate qualified leads and signed cases while adhering to legal advertising compliance standards.
- Conduct virtual and in-person consultations with law firm decision-makers about legal marketing trends, competitive market dynamics, and ROI-focused digital strategies.
- Manage pre-sale and post-sale processes in partnership with internal teams, ensuring campaigns are strategically launched and continuously optimized.
- Use reporting and analytics tools to assess campaign effectiveness and turn performance data into actionable recommendations that support case growth and client success.
- Participate in regular virtual team meetings with the camera on to support collaboration and communication across departments.
Benefits
- Three weeks of PTO and 9 paid holidays.
- Medical, dental, and vision insurance.
- 401(k) retirement plan.
- Casual, high-energy work environment.
- Opportunity for upward mobility and internal promotion.
- Comprehensive training program.
- Company-provided laptop.
- Competitive salary plus bonus program.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
