Digital Sales Operations Manager - Wand

Gray Media•Decatur, IL

17h

About The Position

The Digital Sales Operations Manager supports digital revenue growth and campaign operations for WAND-TV/Gray Media. The role partners with sales leadership, media executives, station management, clients, and internal and external teams to identify revenue opportunities and recommend integrated digital marketing solutions. It supports client proposals, presentations, media plans, campaign strategies, and performance recommendations, while helping sales teams increase digital product adoption, retention, upselling, and renewals. The position manages digital campaign execution from order entry through completion, ensuring campaign specifications, creative, targeting, budgets, dates, and billing information are accurate. It coordinates campaign setup, monitors pacing and performance, resolves issues, and maintains campaign records and documentation. It also reviews campaign results, prepares reports, recommends optimizations, supports client reviews and renewals, and provides responsive service to stakeholders. As a digital resource and operational leader for the sales organization, the manager trains and supports account executives and other station personnel, contributes to sales meetings and process improvements, mentors colleagues, and supports the General Sales Manager and Digital Sales leadership on special projects. Gray Media describes itself as a multimedia company headquartered in Atlanta, owning local television stations and digital assets across 117 full-power television markets, as well as Gray Digital Media and other media properties.

Requirements

Bachelor’s degree in marketing, advertising, business, communications, or a related field; equivalent professional experience may be considered.
Relevant experience in digital advertising, media sales, campaign management, marketing operations, account management, or a related field.
Strong understanding of digital advertising concepts, campaign execution, audience targeting, performance metrics, and optimization.
Ability to work with sales teams and translate client goals into effective digital strategies.
Strong organization and attention to detail, with ability to manage multiple campaigns, deadlines, and priorities simultaneously.
Strong written, verbal, presentation, and interpersonal communication skills.
Ability to analyze campaign performance and communicate recommendations clearly to technical and non-technical audiences.
Proficiency with Microsoft Office, Google Workspace, CRM systems, order-entry systems, reporting platforms, and digital advertising tools.
Ability to learn and effectively use Engage and other Gray Media systems and platforms.
Demonstrated judgment, initiative, accountability, and problem-solving ability.
Ability to collaborate in a fast-paced, deadline-driven environment.

Nice To Haves

Experience with Gray Media systems, processes, products, or station operations.
Current or previous experience as a Digital Coordinator, Digital Sales Manager, Account Executive, Digital Specialist, or in a similar role.
Experience supporting or leading digital campaign strategy across multiple platforms.
Experience creating client-facing proposals, presentations, performance reports, or business reviews.
Experience training, mentoring, or informally leading colleagues.
Experience working with local businesses, advertising agencies, or media clients.
Familiarity with digital analytics, campaign-management platforms, CRM tools, ad servers, paid search, social advertising, programmatic advertising, streaming, or marketing automation.
Demonstrated success improving workflow efficiency, campaign performance, client retention, or digital revenue.

Responsibilities

Partner with the General Sales Manager, Digital Sales leadership, media executives, and station management to develop and execute digital revenue strategies.
Identify opportunities to grow digital revenue among existing and prospective clients.
Consult with clients and sales staff to understand business objectives, target audiences, budgets, and desired outcomes.
Recommend integrated digital marketing solutions, including display, video, social media, search, programmatic, streaming, email, audience targeting, and retargeting.
Support customized proposals, presentations, media plans, campaign strategies, and performance recommendations.
Participate in client meetings, sales calls, new-business presentations, and account reviews as needed.
Help sales teams position digital products as strategic business solutions and increase digital adoption, retention, upselling, and renewals.
Monitor market trends, competitive activity, emerging digital products, and changes in consumer behavior to inform sales strategy.
Provide coaching, guidance, and subject-matter expertise to media executives and other team members.
Manage accurate and timely execution of digital campaigns from order entry through completion.
Upload, review, and maintain campaign forms, insertion orders, creative assets, targeting information, tags, tracking details, and related documentation in Engage and other designated systems.
Verify campaign specifications, budgets, dates, creative materials, targeting, and billing information before launch.
Coordinate campaign setup and implementation with internal teams, Gray Media partners, vendors, agencies, and third-party platforms.
Monitor campaign pacing, delivery, performance, and quality, identify potential issues, and coordinate resolutions.
Document and communicate campaign changes, make-goods, extensions, creative swaps, and adjustments.
Maintain digital order records, workflow documentation, reporting schedules, and campaign status updates, and help maintain consistent digital sales processes and standards.
Review campaign performance and prepare clear, actionable reports for clients and sales teams.
Translate campaign data into insights and recommendations, and recommend optimizations to meet client objectives.
Support campaign wrap-ups, quarterly business reviews, renewal conversations, and post-campaign analysis.
Establish clear client expectations, provide responsive service, and own concerns through resolution, escalating them appropriately.
Help develop repeatable reporting templates, sales tools, educational materials, and best practices.
Serve as a digital resource and operational leader for the sales organization.
Train and support account executives and other station personnel on digital products, processes, platforms, reporting, and best practices.
Lead or support digital sales meetings, training sessions, campaign reviews, and process-improvement initiatives.
Foster accountability, collaboration, organization, and a client-first culture; mentor team members and share knowledge.
Support the General Sales Manager and Digital Sales leadership with special projects and other responsibilities as assigned.

Benefits

Comprehensive medical (Rx), dental, and vision coverage
Health Savings Account with company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and surrogacy benefits
401(k) plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring