DIGITAL SALES OPERATIONS MANAGER - WAND

FOX Carolina News•Decatur, IL

1d•$60,000 - $70,000

About The Position

The Digital Sales Operations Manager develops and executes digital revenue strategies in partnership with the General Sales Manager, Digital Sales leadership, media executives, and station management. The role identifies opportunities to grow revenue among existing and prospective clients, consults on client goals and audiences, recommends integrated digital marketing solutions, and supports proposals, presentations, media plans, campaign strategies, and performance recommendations. The manager participates in client and sales meetings, supports digital product adoption and account growth, monitors market trends, and provides subject-matter guidance to the sales team. The position manages digital campaigns from order entry through completion, ensuring campaign materials, specifications, targeting, schedules, budgets, and billing details are accurate. It coordinates setup with internal teams and external partners, monitors campaign delivery and performance, resolves issues, documents campaign changes, and maintains accurate records and workflows. The role also reviews performance, prepares client and sales-team reports, makes optimization recommendations, supports campaign wrap-ups and renewal discussions, and provides responsive service to stakeholders. As an operational leader, the manager trains and supports account executives and station personnel on digital products, platforms, processes, reporting, and best practices. The role leads or supports meetings, reviews, and process-improvement initiatives; mentors colleagues; promotes accountability and collaboration; and supports the General Sales Manager and Digital Sales leadership with special projects and other assigned responsibilities.

Requirements

Bachelor’s degree in marketing, advertising, business, communications, or a related field; equivalent professional experience may be considered.
Relevant experience in digital advertising, media sales, campaign management, marketing operations, account management, or a related field.
Strong understanding of digital advertising concepts, campaign execution, audience targeting, performance metrics, and optimization.
Demonstrated ability to work with sales teams and translate client goals into effective digital strategies.
Strong organization and attention to detail, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously.
Strong written, verbal, presentation, and interpersonal communication skills.
Ability to analyze campaign performance and communicate recommendations to technical and non-technical audiences.
Proficiency with Microsoft Office, Google Workspace, CRM systems, order-entry systems, reporting platforms, and digital advertising tools.
Ability to learn and effectively use Engage and other Gray Media systems and platforms.
Demonstrated judgment, initiative, accountability, and problem-solving ability.
Ability to work collaboratively in a fast-paced, deadline-driven environment.

Nice To Haves

Experience with Gray Media systems, processes, products, or station operations.
Current or previous experience as a Digital Coordinator, Digital Sales Manager, Account Executive, Digital Specialist, or in a similar role.
Experience supporting or leading digital campaign strategy across multiple platforms.
Experience creating client-facing proposals, presentations, performance reports, or business reviews.
Experience training, mentoring, or informally leading colleagues.
Experience working with local businesses, advertising agencies, or media clients.
Familiarity with digital analytics, campaign-management platforms, CRM tools, ad servers, paid search, social advertising, programmatic advertising, streaming, or marketing automation.
Demonstrated success in improving workflow efficiency, campaign performance, client retention, or digital revenue.

Responsibilities

Partner with the General Sales Manager, Digital Sales leadership, media executives, and station management to develop and execute digital revenue strategies.
Identify opportunities to grow digital revenue among existing and prospective clients.
Consult with clients and sales staff to understand business objectives, target audiences, budgets, and desired outcomes.
Recommend integrated digital marketing solutions, including display, video, social media, search, programmatic, streaming, email, audience targeting, and retargeting.
Support the development of customized proposals, presentations, media plans, campaign strategies, and performance recommendations.
Participate in client meetings, sales calls, new-business presentations, and account reviews as needed.
Help sales teams position digital products as strategic business solutions and work with account executives to increase digital adoption, retention, upselling, and renewals.
Monitor market trends, competitive activity, emerging digital products, and changes in consumer behavior; provide coaching and subject-matter expertise to team members.
Manage accurate and timely execution of digital campaigns from order entry through completion.
Upload, review, and maintain campaign forms, insertion orders, creative assets, targeting information, tags, tracking details, and documentation in Engage and other designated systems.
Verify campaign specifications, budgets, dates, creative materials, targeting, and billing information before launch.
Coordinate campaign setup and implementation with internal teams, Gray Media partners, vendors, agencies, and third-party platforms.
Monitor campaign pacing, delivery, performance, and quality; identify issues and coordinate resolutions.
Document and communicate changes, make-goods, extensions, creative swaps, and campaign adjustments.
Maintain digital order records, workflow documentation, reporting schedules, and campaign status updates; help establish consistent station-wide digital sales processes and standards.
Review campaign performance and prepare clear, actionable reports for clients and sales teams.
Translate campaign data into insights, recommendations, and next steps; recommend optimizations to improve performance and meet client objectives.
Support campaign wrap-ups, quarterly business reviews, renewal conversations, and post-campaign analysis.
Establish and meet client expectations, provide responsive service to stakeholders, and own concerns through resolution while escalating them appropriately.
Help develop repeatable reporting templates, sales tools, educational materials, and best practices.
Serve as a digital resource and operational leader for the sales organization.
Train and support account executives and other station personnel on digital products, processes, platforms, reporting, and best practices.
Lead or support digital sales meetings, training sessions, campaign reviews, and process-improvement initiatives.
Foster accountability, collaboration, organization, and a client-first culture; mentor team members and share knowledge.
Support the General Sales Manager and Digital Sales leadership with special projects and other responsibilities as assigned.

Benefits

Comprehensive medical and prescription drug coverage
Dental coverage
Vision coverage
Health Savings Account with company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave
Adoption and surrogacy benefits
401(k) plan with matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including hospital indemnity, critical illness, accident insurance, and supplemental life insurance
Paid Time Off, including Relocation PTO
Focus on Caring
Annual bonus