Digital Sales Director - California

Strategus•Remote CA, CA
•$90,000 - $130,000•Remote

About The Position

Strategus is an advertising technology company that helps brands and agencies achieve measurable business outcomes through data-driven strategy, cross-channel media, and transparent reporting. The Digital Sales Director develops and executes sales plans, finds new clients, understands their advertising needs, and presents scalable digital advertising solutions. The role manages negotiations and client relationships, collaborates with internal teams throughout the sales process, and provides business forecasts. It is a remote position open to candidates residing in California, with travel to the assigned region to build client relationships and develop accounts.

Requirements

  • At least 3 years of demonstrated outside sales success in B2B sales within the digital advertising or media industry.
  • At least 2 years of experience selling Connected TV advertising.
  • Proactive, results-oriented approach to sales and a proven ability to identify and pursue new business through diligent prospecting.
  • Excellent communication and presentation skills, including the ability to explain complex ideas clearly and concisely.
  • Ability to build and maintain relationships with clients at various levels of an ad agency or organization.
  • Strong negotiation and closing skills, focused on achieving revenue targets.
  • Self-motivated and results-oriented, with the ability to work independently and as part of a team.
  • Proficiency with CRM systems and sales prospecting tools.
  • Current knowledge of CTV industry trends and emerging digital advertising technologies.

Nice To Haves

  • Bachelor’s degree in business, marketing, or a related field preferred.

Responsibilities

  • Develop and execute strategic sales plans to achieve revenue targets and drive business growth.
  • Identify and prospect new clients through channels such as cold calling, networking events, referrals, and industry tools.
  • Build an understanding of clients’ advertising needs and provide scalable solutions.
  • Analyze clients’ digital advertising objectives and challenges.
  • Present and demonstrate digital advertising solutions to key stakeholders, explaining Strategus’s value proposition and benefits.
  • Negotiate contracts and pricing agreements to achieve mutually beneficial outcomes.
  • Build and maintain client relationships after the sale to support satisfaction and retention.
  • Collaborate with account management, marketing, operations, and BDRs on the pre- and post-sales process.
  • Stay current with industry trends, technologies, and best practices to provide consultative advice.
  • Provide regular business forecasts and meet individual revenue goals.
  • Attend industry conferences, trade shows, and networking events to expand professional networks and generate leads.
  • Travel to the assigned region to deepen relationships and develop new accounts.

Benefits

  • Flexible PTO
  • Uncapped commission opportunities tied to performance
  • Full benefits package
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