Digital Retail Sr. Analyst - Sales

Toyota North America•Plano, TX

About The Position

The SmartPath/MONOGRAM Digital Retail Consultant reports to the SmartPath/MONOGRAM Digital Retail Manager - Sales. The role supports the launch of new dealerships on Toyota SmartPath and MONOGRAM and improves utilization of the platforms at dealerships that are already live. The Consultant works with Toyota/Lexus regional staff and business partners to evaluate dealer performance, identify knowledge gaps, develop customized action plans, and provide training and ongoing support. The position also supports launches of platform enhancements, including Rental, F&I, and Signal. Responsibilities include demonstrating SmartPath and MONOGRAM F&I and Digital Deal Jacket/Credit Services, supporting dealer launches, and providing refresher training. The role requires travel to dealerships and field offices 50–75% of the time.

Requirements

  • Bachelor’s degree or higher, or equivalent relevant professional work experience.
  • Experience in an OEM regional office or at OEM corporate level with significant dealer interaction; dealership retail experience may substitute for field experience.
  • Strong understanding of automotive consumer digital user experiences and user interfaces.
  • Experience installing and training automotive dealership Digital Retailing solutions.
  • Strong project management skills.
  • Ability to overcome obstacles with stakeholder groups and handle objections to achieve win/win results.
  • Ability to build cross-functional relationships across areas such as Sales, Marketing, and Service.
  • Intermediate or higher proficiency with Microsoft Office 365 tools, including Word, Excel, PowerPoint, Teams, and Outlook.
  • Knowledge and experience designing and implementing dealer programs.
  • Knowledge of current digital trends and best practices in online marketing and e-commerce.
  • Experience interfacing with senior management at TMS, TFS, field offices, and dealerships.
  • Strong analytical skills and data-driven thinking.
  • Excellent speaking and presentation skills.
  • Ability to plan and manage field travel, including itineraries across dealers and geographic territories.
  • Ability and willingness to travel 50–75% of the time.

Nice To Haves

  • Previous Lexus/Toyota field experience and/or dealership retail experience.
  • Strong knowledge of dealer sales processes, including inventory management, pricing, incentives, finance and insurance, delivery, and consumer information management.
  • Experience in marketing disciplines at Lexus and/or Toyota that involve implementation of digital platforms.
  • Experience in business process mapping and process improvement initiatives.

Responsibilities

  • Assess SmartPath and MONOGRAM usage at existing dealerships and develop and implement action plans to improve utilization.
  • Work with dealers, regional field staff, and business partners to provide ongoing platform support and training.
  • Monitor and analyze performance metrics to measure utilization strategies and identify opportunities for improvement.
  • Train regional and dealership personnel on SmartPath and MONOGRAM tools and enhancements, including refresher training and support for F&I rollouts.
  • Coordinate new dealership launches on SmartPath and MONOGRAM and deliver initial training.
  • Travel to dealerships and field offices to implement initiatives and collaborate with regional field staff.
  • Communicate program updates and facilitate resolution of technical issues.
  • Serve as a subject matter expert on SmartPath and MONOGRAM, staying current on features and best practices.
  • Contribute to continuous improvement of SmartPath and MONOGRAM processes and participate in cross-functional activities.
  • Assist with training and onboarding new team members in the DEAL team and regions.
  • Support rollout of SmartPath and MONOGRAM F&I and Digital Deal Jacket/Credit Services through demonstrations, dealer launch support, and training.

Benefits

  • Professional growth and development programs.
  • Tuition reimbursement.
  • Team Member Vehicle Purchase Discount.
  • Toyota Team Member Lease Vehicle Program, if applicable.
  • Comprehensive health care and wellness plans for the employee’s family.
  • Toyota 401(k) Savings Plan with company match and an annual retirement contribution, if applicable.
  • Paid holidays and paid time off.
  • Referral services related to prenatal services, adoption, childcare, schools, and more.
  • Tax-advantaged accounts, including Health Savings Account, Health Care FSA, and Dependent Care FSA.
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