Sr. Analyst, Local Digital Inventory

KSHB / KMCI / The EW Scripps Company•Home Office - Ohio, OH

10d•Remote

About The Position

Scripps is seeking a Sr. Analyst, Local Digital Inventory to manage and optimize digital video and connected TV inventory across local station streaming and website properties. The role leads inventory forecasting, allocation, availability analysis, sponsorship planning, and performance reporting in support of revenue goals and advertiser commitments. It works closely with Sales, Ad Operations, Finance, Product, technology teams, and Sales Operations to improve sell-through and yield while protecting campaign delivery and the viewer experience. The position develops supply forecasts and monitors inventory, revenue, and delivery performance across markets, platforms, devices, content types, audiences, dayparts, and sales channels. It identifies risks and opportunities, recommends monetization adjustments, coordinates corrective action, and provides recurring reports and actionable recommendations to sales leadership and operational partners.

Requirements

Generally, 5+ years of experience in a related field preferred.
Applied knowledge of broadcast logs, digital media inventory, sales operations, and inventory management processes.
Strong analytical and forecasting skills, including the ability to interpret inventory, revenue, and delivery data and identify risks and opportunities.
Working knowledge of digital advertising, connected TV, programmatic delivery, and relevant traffic, order management, and ad-serving platforms.
Proficiency with spreadsheets, reporting tools, and large data sets.
Sound business judgment, problem-solving ability, and attention to detail.
Clear written and verbal communication skills, including the ability to present actionable recommendations to cross-functional partners.
Ability to collaborate effectively, work independently, manage multiple priorities, and adapt in a fast-paced environment.

Nice To Haves

BS/BA in a related discipline preferred, or equivalent years of experience.

Responsibilities

Create and maintain calendar templates to track sold sponsorships and HPTOs.
Analyze avails and sponsorships to maximize inventory and reach budgetary goals.
Manage software integration to and from the WideOrbit traffic and Order Management System.
Troubleshoot and resolve issues with sponsorships not running correctly on pages.
Create and generate potential revenue loss/gain reports.
Create and maintain format template groups.
Create and maintain avails tracking documents for all local media stations.
Work cross-functionally with Sales Operations teams to support shared inventory and revenue objectives.
Develop and maintain forecasts for digital video and CTV supply by market, platform, device, content type, audience, daypart, and sales channel.
Monitor sell-through, fill rate, CPM, revenue, and delivery trends; recommend pricing floors, packaging, prioritization, and channel mix adjustments to improve monetization.
Identify underdelivery, overbooking, pacing, frequency, and supply-quality risks early, and coordinate corrective action with Sales and Ad Operations.
Produce recurring inventory, capacity, and revenue reports with clear recommendations for sales leadership and operational partners.