Digital Program Manager (Online Marketing, Non-profit, Fundraising)

The Avalon Consulting Group, LLC • Annapolis, MD

29d • Remote

About The Position

Avalon is a full-service direct marketing fundraising consulting agency seeking a skilled digital project manager to help create and implement online fundraising campaigns to drive engagement and revenue for their nonprofit clients. The ideal candidate will have a mix of experience in email marketing, digital advertising, social media, project management, and/or digital fundraising, or equivalent skills. Avalon offers a remote-first work environment with occasional travel required for client meetings, industry events/training, or company gatherings.

Requirements

• 2 years of digital fundraising experience (agency experience preferred, but not required)
• Ability to interpret online fundraising metrics and uncover key takeaways based on those metrics
• Demonstrated project management experience and ability to ensure attention to detail and meet deadlines while managing multiple projects.
• Strong ability to write clearly and persuasively.
• Experience using email platforms and CRMs.
• Confident presence in virtual meetings; ability to engage people remotely.
• Proven ability to pick up new skills on the job.

Nice To Haves

• Basic HTML knowledge is preferred, but not required.

Responsibilities

• Collaborate with client teams and outside vendors to develop and implement effective digital fundraising and membership campaigns that drive engagement and revenue.
• Serve as lead project manager to ensure jobs are delivered on message, on time, and on budget.
• Manage the details of getting a digital campaign out the door, identify problems, provide solutions, and report up or down as needed.
• Schedule and participate in internal team meetings and client meetings to discuss creative strategy for direct marketing campaign.
• Develop creative briefs, campaign reports, and campaign budgets for all client digital campaigns.
• Recommend list segmentation strategy and list hygiene strategy for all email marketing campaigns.
• Implement email marketing campaigns, as needed.
• Collaborate with paid media team to implement and manage digital advertising campaigns.
• Manage internal Avalon review process and quality control checks.
• Coordinate with clients, account teams, copywriters, designers, and vendors to ensure everyone is in sync on specifications of the job including but not limited to strategy, schedule, and execution.
• Analyze campaign results, identify key takeaways, and draft campaign reports.
• Support day-to-day management of client relationship.

Benefits

• employer-paid health, dental, and vision insurance
• generous paid leave
• remote work reimbursements
• employer-paid life and disability insurance
• a safe harbor 401(k) plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed