Digital Fundraising and Marketing Officer

CAMFED • Ontario, ON

2d • Hybrid

About The Position

CAMFED has ambitious plans to grow income from small-dollar donors globally to a whole new level. The Paid Media Officer will play a key role in achieving this objective, supporting improvements in digital marketing performance and ensuring we deliver an exceptional supporter experience from the initial touchpoint through to conversion and retention. The role will support in the development and execution of an ambitious plan to attract, engage and convert small-dollar donors in support of CAMFED’s mission, with a focus on the US and Canadian markets. The successful candidate will join a team with a high-performance, targets-driven, accountable culture; they will monitor day-to-day marketing budget, activity and performance across marketing channels; and help provide insights to drive growth and value for the organization. Reporting to the Digital Fundraising and Marketing Senior Manager, you will work closely with CAMFED’s global Digital, Fundraising, and Communications teams in the development and execution of the global digital marketing strategy.

Requirements

• An understanding of how to read data and pull out the pertinent information so that a wide audience can comprehend the key learnings
• Demonstrated ability to manage multiple concurrent cross-channel campaigns, targets and budgets
• Excellent digital copywriting skills. Writing short-form ad copy alongside longer email content. Beneficial to understand the nuance of copy that converts across different channels
• A clear understanding of the opportunities presented by newer emerging digital paid channels
• Excellent communication and interpersonal skills with abilities in critical thinking, problem solving and inventiveness
• A desire to be part of a fast-growing and dynamic movement dedicated to tackling some of the world’s greatest challenges like social injustice, climate change and economic inequality
• Right To Work in the Canada

Nice To Haves

• Understanding of the principles of both supporter acquisition and retention experiences
• Hands-on experience of paid campaigns using the Google and Facebook Ad platforms
• Understanding of remarketing via paid social media and display advertising
• Proficiency in reporting, analysis and data management software, such as Excel, Google Analytics, Google Data Studio, Looker Studio, Databox, Segment, and/or an equivalent software
• Familiarity with Salesforce CRM and Fundraise Up (or other online giving platform)

Responsibilities

• Implementing paid channel marketing activity, including day-to-day management and optimization of campaigns using Social, Search and other promotional digital platforms, in line with strategies set by the Digital Fundraising and Marketing Senior Manager
• Working with internal colleagues, and sometimes outside partners, to produce effective creatives, from attention-grabbing graphics to converting copy
• Supporting the Digital Fundraising and Marketing Senior Manager with journey plans and testing regimes, including remarketing strategies, cross-channel engagement, email sequences and split/multivariate testing plans for creative assets
• Bring Canadian market-specific insights to the digital team to help optimize campaigns targeted at growing CAMFED’s Canadian supporter community. Keep ahead of topical and societal landscapes to inform the creative.
• Supporting monthly, quarterly and annual reporting, and contributing data and insights to inform planning, budgeting and forecasting processes
• Interpreting both qualitative and quantitative information, data and trends to inform a successful digital marketing strategy
• Producing detailed campaign reports including metrics such as for traffic, revenue, spend, customer acquisition cost, and other performance KPIs
• Working with Google Analytics, Tag Manager, Salesforce, Salesforce Marketing Cloud and other measurement and insight tools to put effective tracking in place
• Effectively communicating insights to identify lead generation and up-sell opportunities to build and retain our member base

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed