Digital Products Manager

Dickinson Financial Corp•Kansas City, MO

About The Position

The Digital Products Manager drives the development and management of digital products and features for Academy Bank and Armed Forces Bank. This role works with cross-functional teams—including production, data analysts, Client Experience, IT, compliance, and marketing—to ensure digital offerings are profitable, meet market demands, provide value to clients, integrate with the technology stack, and comply with regulatory requirements. The manager leads cross-functional and cross-organizational teams to develop and launch digital products and features across the organization and through digital channels. The position develops digital product strategies and roadmaps, conducts banking market research, and identifies opportunities for product differentiation. It contributes to revenue goals through product and platform design, pricing, marketing, and margin management; supports go-to-market planning and launches; and monitors performance, profitability, sales, retention, and client feedback. The role also manages profit and loss for associated digital offerings, presents business cases and recommendations to bank leadership, and assesses and mitigates regulatory, compliance, and reputational risks. Strict confidentiality of client information is required.

Requirements

High school diploma or equivalent education.
Proven experience as a Product Manager, preferably in banking or financial services, or significant experience in banking at a midsize or large national bank.
Ability to analyze data and draw recommendations and conclusions, and use data to inform campaign construction and product design.
Strong understanding of the product life cycle, product management principles, and banking regulations.
Experience with market research and data analysis in the banking sector.
Proficiency with product management tools and software.
Strong attention to detail and ability to complete work accurately.
Ability to organize work.
Excellent analytical and problem-solving skills.
Ability to work effectively in a team-oriented environment, with strong communication and interpersonal skills.
Strong written and verbal communication skills.
Strong financial analysis skills, including the technical ability to build moderately complex financial models.
Advanced proficiency with Microsoft Office, particularly Excel, PowerPoint, and Power BI.
Ability to present materials to all levels of the organization.

Nice To Haves

Bachelor’s degree in business, finance, marketing, or a related field.

Responsibilities

Develop and execute digital product and delivery strategies aligned with the Bank’s vision and goals.
Conduct market research to identify client needs, market trends, banking regulatory requirements, and opportunities for differentiation.
Develop product and feature strategies that support revenue goals through product design, platform design, pricing, marketing, and margin management.
Define digital roadmaps and prioritize features based on business impact and client feedback.
Work with marketing, production, and sales enablement teams on go-to-market strategies and product launches, including internal communications and training plans.
Monitor and report digital offering performance and profitability against established goals; track cross-selling and retention, set sales and delivery expectations, gather client feedback with Client Experience, and implement continuous improvements.
Increase product sales, balance sheet growth, and revenue for Academy Bank and Armed Forces Bank through product and platform innovation, education, and marketing.
Work with bank leadership to establish digital product sales goals, feature usage and efficiency rates, and profitability metrics for business units.
Develop business cases and present recommendations to leadership based on return-on-investment targets, client expectations, and back-office solutions.
Manage the overall profit and loss of associated digital offerings.
Recommend policies, procedures, and changes to digital products or features to senior leadership or others responsible for oversight.
Perform risk assessments on existing and new digital products, identify regulatory, compliance, and reputational risks, and design and implement delivery approaches to mitigate identified risks.
Maintain strict confidentiality of client information.
Complete other specified duties as assigned.