Digital & Product Marketing Specialist

Capital Credit Union•Ashwaubenon, WI

22d

About The Position

The Digital & Product Marketing Specialist promotes Capital Credit Union’s image, products, and services through digital channels in support of its mission to strengthen the communities it serves. The role develops and executes member and campaign email, direct mail, and digital marketing strategies using an analytical, target-first approach. It manages campaign calendars in partnership with the Sr. Digital & Product Marketing Specialist and marketing stakeholders, coordinates digital content, and supports the credit union’s branding and member experience. The position manages and optimizes email campaigns, audience segmentation, personalization, automated workflows, and member journeys. It develops member correspondence and content for channels such as websites, landing pages, email, blogs, social media, paid social, and digital banking. The specialist analyzes campaign and website performance, conducts market research and testing, and reports insights to stakeholders to improve conversion, return on investment, profitability, and member engagement. The role also supports website management and software integrations, follows applicable compliance protocols, responds to digital reviews and comments, and may help with graphics, events, charitable activities, and other branding work. Limited travel to branches, meetings, seminars, conferences, and events is required.

Requirements

Bachelor’s or associate degree in Marketing or a business-related field.
At least 3 years of work experience in related positions, with proven results executing digital marketing strategies.
Proficiency with Google Analytics and website management.
Experience with email marketing platforms and marketing automation tools, including segmentation, campaign deployment, workflow creation, and performance analysis.
Ability to develop and optimize automated member or customer journeys using data, behavioral triggers, and lifecycle marketing practices.
Strong copywriting and editing skills, with the ability to create clear, compelling content for target audiences across digital channels.
Strong project management skills.
Excellent listening, reasoning, negotiating, time-management, and project-management skills, including the ability to meet tight deadlines, navigate complexity, and adapt to change.
Strong collaboration and communication skills across the organization.
Self-starter willing to take a hands-on approach and work flexibly in a fast-paced environment.
Analytical ability to research problems, propose solutions, and find resolutions for internal and external customers.
Attention to detail and a high degree of accuracy.
Ability to understand detailed and technical instructions and translate procedural information for non-technical audiences.
Strong oral and written communication skills, including the ability to communicate effectively with diverse groups of employees and members.
Professional demeanor and the ability to exercise independent judgment in support of business objectives.
Proficiency with Microsoft Office Suite.
Valid driver’s license for occasional travel.
Curiosity about Capital’s Vision, Mission, and Values and a commitment to enhancing the member experience.

Nice To Haves

Understanding of Google Ads and Google Search Console.
Intermediate understanding of paid media across various channels.
Basic knowledge of industry products, services, and procedures, typically acquired through three to six months of on-the-job experience.

Responsibilities

Develop and execute member and campaign email, direct mail, and digital marketing strategies for the credit union’s products and services.
Manage and optimize email and direct mail campaign calendars in partnership with the Sr. Digital & Product Marketing Specialist and marketing stakeholders.
Recommend and execute audience targeting strategies across email, direct mail, paid social, and digital banking.
Manage and optimize the email marketing platform, including campaign execution, audience segmentation, personalization, and performance reporting.
Develop, maintain, and enhance automated marketing workflows and member journeys for acquisition, onboarding, engagement, retention, and product adoption.
Create and refine email copy and messaging that aligns with brand standards and supports member engagement.
Conduct A/B testing of subject lines, content, design elements, and send strategies.
Analyze campaign and website performance using analytics tools, and use findings to improve conversion, ROI, and campaign profitability.
Provide regular performance reports and insights to stakeholders, including successes, challenges, and opportunities for improvement.
Coordinate digital marketing strategy and website management with consideration for compliance and analytics.
Develop and execute member correspondence and content for website alerts, landing pages, emails, and blog posts.
Conduct market research to inform target marketing, demographic considerations, delivery channels, and media selection.
Keep up to date with digital marketing, web design, and user experience trends and best practices.
Maintain a positive brand image by responding promptly to reviews, comments, and other communications on social platforms and managed listings such as Google Business Profile.
Support current and future software integrations between the website and other service providers.
Follow regulations and compliance protocols relating to digital content.
Assist with ongoing branding campaigns, promotions, social media management, content creation, and graphics as needed.
Assist with research projects, special-event participation and planning, and other branding functions.
Travel occasionally to branches, meetings, seminars, conferences, and events.
Develop a deep understanding of credit union members and products.