Digital & Product Marketing Specialist

Capital Credit Union•Green Bay, WI

22d

About The Position

The Digital & Product Marketing Specialist executes strategies to promote Capital Credit Union’s image, products, and services through digital channels while supporting its mission to strengthen the communities it serves. The role develops and delivers member-focused campaigns across email, direct mail, paid social, digital banking, websites, and other digital channels. It works with the Sr. Digital & Product Marketing Specialist and marketing stakeholders to manage campaign calendars, identify audiences, coordinate content, and use data to improve campaign profitability and member experience. The position manages email marketing campaigns and platforms, audience segmentation, personalization, automated workflows, member journeys, and performance reporting. It also develops digital correspondence and content, such as emails, website alerts, landing pages, blog posts, and social media content. The specialist analyzes campaign and website performance, conducts testing and market research, and shares insights and recommendations with stakeholders. Other duties include supporting website management and integrations, maintaining the Credit Union’s online brand presence, following compliance requirements, and assisting with branding initiatives, events, and other department projects. Limited travel to branches, meetings, events, seminars, and conferences is required.

Requirements

Bachelor’s or associate degree in Marketing or a business-related field.
At least 3 years of work experience in related positions, with proven results executing digital marketing strategies.
Proficiency with Google Analytics and website management.
Experience with email marketing platforms and marketing automation tools, including audience segmentation, campaign deployment, workflow creation, and performance analysis.
Ability to develop and optimize automated member or customer journeys using data, behavioral triggers, and lifecycle marketing best practices.
Strong copywriting and editing skills, including the ability to tailor clear, compelling content to target audiences across digital channels.
Strong project management skills and ability to set and execute goals under tight deadlines, navigate complexity, and adapt to change.
Strong collaboration and communication skills, including excellent oral and written communication and the ability to communicate with diverse groups.
Analytical ability to research problems, propose solutions, and find resolutions for internal and external customers.
Attention to detail and a high degree of accuracy.
Ability to read, write, and understand detailed and technical instructions and explain technical information to non-technical audiences.
Ability to exercise independent judgment and support business objectives.
Proficiency with Microsoft Office Suite.
Valid driver’s license for occasional travel to events and meetings.
Ability to perform the described office duties, including prolonged sitting or standing, frequent mental and visual concentration, frequent use of office equipment, and minimal lifting of up to 50 pounds.

Nice To Haves

Understanding of Google AdWords and Google Search Console.
Intermediate understanding of paid media across various channels.
Basic knowledge of industry products, services, and procedures, typically acquired through three to six months of on-the-job experience.
Curiosity to learn Capital Credit Union’s vision, mission, and values and help enhance the member experience.
Interest in research and keeping current with local marketing mediums and strategies.

Responsibilities

Manage and optimize email, direct mail, and digital campaign calendars in partnership with the Sr. Digital & Product Marketing Specialist and marketing stakeholders.
Recommend and execute audience targeting strategies across email, direct mail, paid social, digital banking, and other channels.
Analyze campaign and website data to inform strategy, improve profitability, conversion, and return on investment, and report key metrics and insights to stakeholders.
Manage and optimize the email marketing platform, including campaign execution, audience segmentation, personalization, and performance reporting.
Develop, maintain, and improve automated marketing workflows and member journeys supporting acquisition, onboarding, engagement, retention, and product adoption.
Write and refine email copy and messaging that aligns with brand standards and supports member engagement.
Conduct A/B testing of subject lines, content, design elements, and send strategies.
Coordinate digital marketing strategy and website management, considering compliance and analytics.
Create and deliver member communications through digital channels, including website alerts, landing pages, emails, and blog posts.
Create graphics for email, websites, print, landing pages, and similar materials as needed.
Conduct market research to inform target marketing, demographics, delivery channels, and media selection.
Monitor digital marketing, web design, and user experience trends and best practices.
Respond to reviews, comments, and other communications on social media platforms and managed listings, including Google Business Profile, to maintain a positive brand image.
Support current and future software integrations between the website and other service providers.
Follow regulations and compliance protocols for digital content.
Assist with branding campaigns, promotions, content creation, social media management, research projects, events, and other branding functions.
Travel occasionally to branches, meetings, events, seminars, and conferences.