Digital Product Manager IV

Traeger Grills • Salt Lake City, UT

3d

About The Position

Traeger is seeking an experienced Senior Product Manager to own digital product strategy and roadmap across the Traeger App (iOS, Android, Watch) and Traeger.com. This role is central to our growth strategy: the app is a primary lever for increasing engagement, cook frequency, loyalty, and lifetime value (LTV) across the Traegerhood, while Traeger.com is our front door for brand storytelling and product education. You'll own a unified roadmap spanning app (~70%) and web (~30%). On the app side, that means shipping differentiated features that keep Traeger the best-in-category, highest-rated cooking app experience. On the web side, it means sharpening brand storytelling and product education, so visitors understand what we offer, why it's worth buying and guiding them to their quickest path to purchase. Across both, you'll partner closely with Engineering (Mobile, Web, Cloud, IoT, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to turn that strategy into shipped work.

Requirements

• 6+ years of product management experience, including ownership of a consumer-facing mobile app and/or e-commerce or brand website roadmap
• A track record of driving measurable engagement, retention, or lifetime value (LTV) outcomes
• Experience managing a multi-platform roadmap (iOS, Android, and Web) with competing priorities
• Passion and empathy for understanding user needs and improving user experience
• A keen eye for design and a strong point of view on digital product and user experience
• Strong analytical skillset; comfortable turning engagement and funnel data into prioritization decisions
• Practical fluency with AI tools (e.g., Copilot, Claude, etc.) to accelerate PM workflows, plus working knowledge of AI/ML capabilities and limitations sufficient to scope AI-powered features with Engineering and Data Science
• Excellent stakeholder management and executive communication skills
• Entrepreneurial, ownership-driven, and able to thrive in a fast-paced, evolving environment

Nice To Haves

• Working knowledge of connected/IoT hardware products with Cloud and Firmware integration is a strong plus

Responsibilities

• Contribute to and evangelize our digital product vision, strategy and roadmaps with a relentless focus on balancing consumer need, technical execution, and business goals.
• Own a roadmap that moves engagement, retention, cook frequency, and lifetime value on Mobile Apps.
• Define and execute a product vision that tells our brand story, clarifies our offering, and removes purchase friction on Traeger.com.
• Partner with Product, Engineering (Mobile, Web, Cloud, IoT, API, Firmware, QA), Design, Consumer Insights, Marketing, and Customer Experience to take strategy from concept to launch.
• Partner with Consumer Insights Research team to design and execute mixed method quantitative and qualitative research with customers, retailers, and ambassadors to validate roadmap bets.
• Stay current with industry, product, and market trends to identify potential ideas and disruptors based on opportunity and/or threat.
• Build a working command of app and web analytics — engagement, retention curves, conversion funnels, app store ratings and reviews — to prioritize and defend the roadmap.
• Ensure high-quality deployments by performing user acceptance testing as well as managing the communication and feedback loop with our Beta App communities.
• Represent App and Web strategy to cross-functional and leadership stakeholders translating consumer need, technical trade-offs and business priorities.
• Use AI tools to accelerate research synthesis, spec writing, and data analysis, and know where AI can meaningfully differentiate our product experience versus where it’s a shiny buzzword.

Benefits

• Full medical/dental/vision package to fit your needs
• 401k to help you plan for the future
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed