Digital Product Manager

Pressed Floral•Orem, UT

About The Position

The Digital Product Manager owns the day-to-day strategy, performance, design, testing, and ongoing improvement of Pressed Floral’s customer-facing ecommerce website and internal digital applications. The role combines digital product ownership, UX/UI design, analytics, experimentation, SEO collaboration, and emerging technology. The manager identifies opportunities, prioritizes work, develops solutions, coordinates or implements changes, tests functionality, and measures results. The position reports to the Director of Product & Client Experience and works closely with Marketing, Client Care, Operations, Development, and external partners. The role owns the digital roadmap and website experience from discovery through purchase, using analytics, customer feedback, research, and experimentation to improve usability, conversion, search performance, and business outcomes. It also owns the UX and continued improvement of internal applications, translating employee workflows and needs into digital features and solutions. The manager collaborates with development partners, provides clear specifications, reviews implementation, and leads quality assurance for website and application updates. The role also explores AI-assisted development tools and emerging technology to improve digital products and internal workflows.

Requirements

At least 2 years of experience in UX/UI, product design, ecommerce, digital product, conversion optimization, or a related field.
Strong understanding of user experience and user-centered product design.
Proficiency in Figma or similar design and prototyping tools.
Experience using analytics, behavioral data, testing, or customer feedback to inform decisions.
Demonstrated ability to independently own projects and move work from initial idea through execution.
Strong analytical, organizational, and problem-solving skills, with excellent attention to detail.
Experience collaborating with developers, cross-functional teams, or technical partners.
Comfort learning new technology and using AI tools to improve workflows and solve problems.

Nice To Haves

Experience with Shopify or Shopify Plus.
Experience working in ecommerce or with a DTC consumer brand.
Experience with GA4, Shopify Analytics, heat-mapping tools, A/B testing platforms, or conversion rate optimization.
Familiarity with SEO fundamentals and collaboration with SEO specialists or agencies.
Experience using AI development tools such as Claude, Cursor, GitHub Copilot, or similar platforms.
Familiarity with GitHub, Vercel, APIs, or modern web application workflows.
Experience designing or improving internal tools, operational software, or custom applications.

Responsibilities

Own the day-to-day strategy, optimization, and performance of the customer-facing website and internal digital applications.
Develop and maintain a prioritized digital roadmap based on company goals, user needs, analytics, feedback, and business impact.
Identify friction points, performance opportunities, and areas for improvement, and translate broader Product and Client Experience goals into actionable priorities.
Own digital initiatives from problem identification through design, implementation, testing, measurement, and iteration.
Communicate priorities, findings, recommendations, and results to the Director of Product & Client Experience.
Own the ecommerce website UX/UI from initial discovery through purchase.
Monitor website and search performance using analytics, search tools, heat maps, testing platforms, client feedback, and other available data.
Identify customer-journey friction, conversion and organic-search opportunities, and performance trends.
Set testing priorities and manage an ongoing A/B and multivariate testing roadmap, including hypotheses, variations, implementation coordination, monitoring, and interpretation of results.
Design and iterate on website pages, navigation, product experiences, landing pages, and features to balance brand, usability, customer experience, conversion, and organic search.
Improve website structure, internal linking, page hierarchy, crawlability, indexation, and other on-page or technical SEO elements.
Conduct keyword and search-intent research for existing pages, landing pages, collections, and website content.
Implement or coordinate structured data, schema, and other technical SEO optimizations where appropriate.
Partner with Marketing on SEO-driven content briefs, priorities, and recommendations for new and existing content, as well as campaigns, product launches, merchandising, and landing pages.
Stay informed about ecommerce, SEO, DTC, and AI-powered search practices, and identify ways to improve how Pressed Floral and its content appear in traditional and AI-powered search.
Own the UX and continued improvement of internal applications and digital tools.
Work with internal teams to understand workflows, pain points, and improvement opportunities; translate employee and business needs into digital workflows, features, and solutions.
Design internal application features in Figma when appropriate and gather feedback from users before and after launch.
Use Claude and other AI-assisted development tools to understand, troubleshoot, prototype, and implement lower-risk changes in internal applications.
Test changes thoroughly before release and determine when deeper engineering support is needed.
Stay current on AI and technology tools that could improve digital products or internal workflows.
Translate product requirements and designs into clear, actionable developer specifications and collaborate with development partners during implementation.
Review builds for design accuracy, responsiveness, functionality, and usability.
Own QA testing for website and internal application updates, including common user scenarios and edge cases.
Identify, document, prioritize, and follow through on bugs and digital experience inconsistencies, determining which issues can be resolved independently and which require developer support.