Senior Product Manager, Digital Product

Alterra • Denver, CO

1d • $120,000 - $156,000 • Hybrid

About The Position

The Senior Product Manager, Digital Product defines and delivers customer-facing digital experiences across Alterra Mountain Company and the Ikon Pass ecosystem, focusing on ecommerce, mobile applications, and the end-to-end guest journey. The role leads product strategy and delivery for experiences such as product discovery, cart and checkout, payments, account and post-purchase experiences, and mobile capabilities. The successful candidate uses customer insights and data to reduce friction, improve conversion and engagement, and deliver measurable business and guest outcomes.

The Senior Product Manager partners with Engineering, UX/Design, Marketing, Analytics, Customer Experience, Resort Operations, and business stakeholders throughout discovery, delivery, launch, measurement, and optimization. Responsibilities include owning product vision, strategy, roadmap, and backlog; leading ecommerce and mobile initiatives; defining requirements and success measures; coordinating cross-functional delivery and third-party providers; and continuously optimizing experiences using analytics, experimentation, and customer feedback.

Requirements

• Bachelor's degree in Business, Computer Science, Engineering, Human-Centered Design, or a related field; equivalent professional experience is considered.
• At least 5 years of product management experience building and delivering customer-facing digital products.
• Demonstrated experience owning or significantly contributing to consumer ecommerce experiences, such as product discovery, cart, checkout, payments, promotions, merchandising, or post-purchase experiences.
• Experience delivering features for native mobile applications on iOS and/or Android.
• Demonstrated ability to lead complex, cross-functional product initiatives from discovery through launch and optimization.
• Strong understanding of customer journeys, conversion funnels, and ecommerce performance metrics.
• Experience defining product requirements, user stories, acceptance criteria, analytics requirements, and measurable outcomes.
• Strong analytical skills and experience using quantitative and qualitative data to make product decisions.
• Experience partnering closely with Engineering, UX/Design, QA, Analytics, Marketing, and business stakeholders.
• Experience working in Agile product development environments and managing prioritized product backlogs.
• Demonstrated ability to influence and align stakeholders without direct authority.
• Excellent written, verbal, and presentation communication skills.
• Ability to operate effectively in a complex environment with multiple platforms, stakeholders, dependencies, and competing priorities.

Nice To Haves

• At least 7 years of product management experience with consumer-facing digital products.
• Experience building and optimizing ecommerce and native mobile experiences.
• Experience with checkout, digital payments, customer identity, loyalty, or personalization.
• Familiarity with mobile releases, experimentation, analytics, APIs, and third-party platform integrations.
• Experience using customer research and data to improve conversion, engagement, and customer journeys.
• Experience in retail, travel, hospitality, ticketing, subscription, or marketplace businesses.
• Passion for skiing, snowboarding, mountain recreation, travel, or outdoor experiences.

Responsibilities

• Develop and own product vision, strategy, roadmap, and prioritized backlog for customer-facing digital experiences across web and mobile.
• Translate business objectives, guest needs, data, and market opportunities into prioritized initiatives and measurable outcomes.
• Identify opportunities to improve conversion, revenue, engagement, customer satisfaction, and operational efficiency.
• Balance strategic initiatives, optimization opportunities, technical needs, and customer feedback when making roadmap and prioritization decisions.
• Lead product initiatives across ecommerce, including discovery, cart, checkout, payments, promotions, cross-sell and upsell, account, and post-purchase experiences.
• Define and evolve mobile experiences that support guests throughout planning, purchase, and the on-mountain journey.
• Partner with Engineering, UX/Design, and business teams to deliver integrated experiences across web, iOS, Android, APIs, commerce, identity, content, and customer data platforms.
• Use funnel performance, behavioral analytics, experimentation, and customer feedback to identify friction and improve conversion, adoption, engagement, and revenue.
• Lead product discovery using customer research, analytics, business needs, and market insights to identify and validate opportunities.
• Develop product briefs, requirements, user stories, acceptance criteria, and success metrics that define the problem, scope, intended experience, and expected outcomes.
• Partner with UX/Design, Engineering, and QA during discovery to assess solutions, technical feasibility, dependencies, complexity, and risk.
• Lead cross-functional teams through the product lifecycle from discovery and definition through delivery, launch, measurement, and optimization.
• Own product prioritization and backlog decisions in partnership with Engineering, Design, QA, Program Management, and business stakeholders.
• Manage cross-platform dependencies and product trade-offs based on customer value, business impact, technical feasibility, capacity, and risk.
• Partner with third-party technology and commerce providers and communicate roadmap decisions, progress, risks, and outcomes to stakeholders and leadership.
• Define KPIs, analytics requirements, and measurement plans for product initiatives.
• Monitor ecommerce and mobile performance, including conversion, abandonment, payment success, adoption, engagement, and customer satisfaction.
• Use analytics, A/B testing, experimentation, and customer feedback to measure outcomes and continuously optimize product experiences.

Benefits

• Free Ikon Pass for eligible employees and additional free skiing/riding privileges across Alterra Mountain Company resorts for eligible employees and their dependents.
• Discounted skiing/riding for friends and family of eligible employees across Alterra Mountain Company resorts.
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees.
• Discounts on outdoor gear, apparel, rental cars, and other items.
• Medical, dental, vision, life, AD&D, short-term and long-term disability insurance, EAP, HSAs, FSAs, and more.
• 401(k) plan with company match.
• Paid parental leave of up to 6 weeks for eligible employees.
• Commuter benefits for Denver employees.
• Hybrid workplace policy encouraging regular in-person collaboration for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior