Digital Merchandising Manager

Kohler Co. • Kohler, WI

10d • Onsite

About The Position

Own the digital business performance of assigned product categories across Kohler’s digital commerce ecosystem. Develop merchandising strategies that increase demand, discoverability, customer engagement, conversion, market share, and profitable growth across Kohler.com, retailer websites, and marketplaces while delivering a premium Kohler brand experience.

As the digital business owner for assigned categories, this role partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teams to optimize digital shelf performance, accelerate product launches, and continuously improve customer experience through analytics, experimentation, and AI-enabled capabilities.

Requirements

• Bachelor's degree in Marketing, Business, eCommerce, or a related field.
• At least 5 years of experience in Digital Merchandising, eCommerce, Category Management, or Digital Commerce within a manufacturer, retailer, or consumer brand.
• Demonstrated success growing digital sales and optimizing digital merchandising performance.
• Experience leveraging analytics to develop business recommendations and drive commercial growth.
• Familiarity with Digital Shelf platforms such as Salsify, Syndigo, Profitero, or Stackline, and analytics tools such as Power BI, Tableau, or Qlik.
• Understanding of SEO, retailer search, Generative Search Optimization (GEO), digital merchandising best practices, and AI-enabled commerce.
• Strong leadership, collaboration, communication, and project management skills.
• Must be authorized to work in the United States without requiring sponsorship now or in the future.

Responsibilities

• Drive the digital commercial performance of assigned categories across the KOHLER Digital Shelf to achieve sales and brand objectives.
• Develop merchandising strategies that drive revenue, market share, conversion, profitability, and customer engagement.
• Identify growth opportunities through assortment optimization, bundling, cross-sell, upsell, promotions, and seasonal merchandising.
• Partner with Sales and Category Management to align merchandising priorities, pricing strategies, and product launches.
• Develop best-in-class digital product experiences that inspire, educate, and convert customers.
• Optimize product pages using enhanced content, imagery, video, comparison tools, buying guides, A+ content, and customer-focused storytelling.
• Improve discoverability across retailer and Kohler.com search, SEO, Generative Search Optimization (GEO), and AI-powered shopping experiences.
• Drive merchandising improvements that increase engagement, attachment rate, average order value, and conversion.
• Partner with key retailers, including Home Depot, Lowe's, Amazon, Costco, Ferguson, Wayfair, Ace, and Kohler.com, to improve category performance.
• Represent digital merchandising priorities during retailer business reviews and joint planning sessions.
• Collaborate with Sales, Category Management, Retail Media, Supply Chain, Digital Operations, and Creative teams to improve launch readiness and digital shelf execution.
• Serve as the primary liaison between Merchandising, Product Information, Creative Content, and Syndication teams to improve execution speed and reduce content rework.
• Ensure product content—including copy, imagery, video, specifications, comparison tools, and A+ content—meets Kohler brand standards and retailer requirements and drives demand and conversion.
• Partner with Creative and Content Operations teams to develop compelling, customer-first digital merchandising experiences.
• Support implementation of new merchandising capabilities, including 3D visualization, AR experiences, interactive buying tools, and AI-generated content.
• Maintain high-quality content throughout product lifecycle updates, assortment changes, and retailer refreshes.
• Own monthly category business reviews that evaluate commercial performance and identify opportunities for continuous improvement with Marketing, Sales, and Category teams.
• Monitor commercial performance, digital shelf performance, content health, customer experience, and operational excellence measures.
• Benchmark competitor merchandising, pricing, search visibility, promotions, and content to identify growth opportunities.
• Partner with Analytics and Retail Media teams to prioritize actions that accelerate category growth.
• Design and execute merchandising experiments to improve conversion, engagement, average order value, and attachment.
• Test and optimize merchandising experiences, product presentation, and promotional messaging.
• Leverage AI-enabled capabilities to improve merchandising productivity through copy generation, metadata optimization, personalization, and product recommendations.
• Support enterprise initiatives related to taxonomy, Product Information Management (PIM), content governance, and emerging commerce capabilities.

Benefits

• Applicable benefit programs available from the first day of employment, with no waiting period.
• Competitive total rewards package supporting health and wellbeing.
• Access to career growth and development opportunities.
• Diverse and inclusive workplace.
• Performance bonus/variable incentive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager