Amazon: Digital Merchandiser & Sales Analyst

B&G Foods Inc.•Parsippany, NJ
•$61,128 - $81,504

About The Position

The Amazon Catalog, Digital Merchandising & Sales Analyst supports the day-to-day management and growth of the company's Amazon business. The role combines Amazon catalog management, forecast management, digital merchandising, sales analytics, operational support, and account management. The analyst maintains product detail pages, troubleshoots catalog and availability issues, analyzes sales and profitability trends, supports forecasting and inventory management, and identifies opportunities to improve sales, conversion, and overall account performance on Amazon. The position is intended for someone with 1–3 years of relevant professional experience who is highly analytical, detail-oriented, and interested in developing broader Amazon account-management expertise. The analyst works with the Amazon sales lead or manager and cross-functional partners, including Brand Marketing, Supply Chain, Logistics, Customer Service, and agencies, to support account plans, product readiness, promotions, reporting, and business reviews.

Requirements

  • Bachelor's degree in Analytics, Business, Marketing, or a related field.
  • 1–3 years of professional experience in eCommerce, Amazon, digital merchandising, sales analytics, CPG, or a related field within a CPG environment.
  • Hands-on experience with Amazon Vendor Central, Seller Central, or another major retailer eCommerce platform.
  • Strong analytical skills and demonstrated ability to turn data into actionable insights.
  • Strong working knowledge of Excel, including PivotTables, lookups, and manipulation of large data sets.
  • Strong attention to detail and commitment to data and content accuracy.
  • Ability to manage numerous ASINs, projects, deadlines, and open issues simultaneously.
  • Strong written, verbal, and presentation skills.
  • Ability to collaborate effectively across Sales, Marketing, Supply Chain, Logistics, and agency partners.
  • Resourcefulness, curiosity, and comfort troubleshooting problems without an obvious solution.
  • Ability to work independently and take ownership of issues through resolution.
  • Comfort working in a fast-paced environment with changing priorities and some ambiguity.

Nice To Haves

  • Experience with Amazon catalog management, new-item setup, or digital shelf management.
  • Familiarity with ASINs, UPC/GTINs, parent/child variations, flat files, A+ Content, Brand Registry, and Amazon support cases.
  • Experience analyzing Amazon sales, inventory, traffic, and conversion data.
  • Familiarity with syndicated or digital shelf platforms or content-management tools.

Responsibilities

  • Maintain the company's Amazon product catalog, including new-item setup, item additions, discontinuations, transitions, variations, and catalog corrections.
  • Manage forecast accuracy and product detail page content, including titles, bullets, descriptions, images, videos, A+ Content, and other digital assets.
  • Audit Amazon detail pages for content accuracy, availability, discoverability, conversion opportunities, and brand consistency.
  • Identify and resolve catalog issues, including suppressed listings, broken variations, duplicate ASINs, UPC/GTIN conflicts, contribution conflicts, and detail-page errors.
  • Use Amazon bulk-upload tools and flat files to make catalog changes when appropriate; open, track, and escalate cases with Amazon support until resolved.
  • Coordinate with internal teams and content or syndication partners to support accurate product setup, asset delivery, item availability, launches, promotions, and media campaigns.
  • Analyze Amazon reporting on sales, shipments, consumer demand, traffic, conversion, inventory, availability, and item-level performance.
  • Develop recurring weekly and monthly performance reports and identify drivers of performance changes, risks, and opportunities by ASIN, brand, category, and time period.
  • Monitor out-of-stocks, lost Buy Box where applicable, availability problems, and other barriers to sales.
  • Support demand planning and forecasting by communicating Amazon trends, promotional activity, and emerging business risks.
  • Recommend actions to improve sales for underperforming or high-potential ASINs; support analysis of promotions, deal events, merchandising, and media programs.
  • Assist with annual planning, monthly and quarterly business reviews, customer presentations, and joint planning activities.
  • Use Amazon Vendor Central, Brand Registry, and, where applicable, Seller Central for day-to-day account work.
  • Partner with the Amazon sales lead or manager to execute account plans supporting revenue, profitability, and market-share objectives.
  • Monitor account activity, identify issues requiring follow-up, and support item setup, cost changes, promotional submissions, and other account-management processes.
  • Coordinate with Supply Chain and Logistics regarding inventory, purchase orders, fulfillment, forecasting, and new-item readiness; maintain trackers of open issues, owners, actions, and resolution dates.
  • Build productive working relationships with Amazon contacts and internal cross-functional partners.
  • Partner with the Amazon Sales/Marketing lead and media partners on Amazon marketing programs, trade promotions, and merchandising initiatives; coordinate product, content, and inventory readiness for events.
  • Monitor category, competitive, and search trends; identify ways to improve discoverability, content quality, conversion, business growth, and operating efficiency.
  • Translate Amazon data into clear business insights and recommended actions, and develop an understanding of how sales, traffic, conversion, price, availability, content, media, and profitability affect account performance.

Benefits

  • Comprehensive, affordable health and wellness coverage for employees and their families.
  • Paid time off, including holidays, vacation, and sick days.
  • Medical, prescription drug, dental, and vision coverage.
  • Life, disability, and AD&D insurance.
  • 401(k) plan.
  • Flexible spending accounts.
  • Tuition reimbursement program.
  • Employee assistance programs.
  • Telemedicine.
  • Work-life balance.
  • Employee discounts.
  • Wellness program.
  • Paid parental leave. Benefits may vary by location and position.
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