Digital Media Writer

AAA-The Auto Club Group•FL-ACG Florida AOB, MI

3d•$59,134 - $90,000•Remote

About The Position

The Digital Media Writer creates, edits, and optimizes customer-focused, on-brand content across ACG products, services, and digital experiences. The role develops clear, reusable, channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications, and emerging digital experiences. It collaborates with cross-functional teams to create modular and personalized content, manages copy in approved platforms, and uses AI and creative tools responsibly with human review. The writer ensures accuracy, accessibility, and compliance while applying search optimization, audience insights, and performance data to improve content and customer experiences. The position is remote from a home office for day-to-day operations, subject to ACG's Flex Work policy. Occasional travel for meetings, collaborative activities, or team building may be specified by leadership. The schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. No supervisory responsibilities are assigned. The competitive annual salary range is $59,134.40–$90,000, with annual bonus potential based on performance. ACG describes benefits supporting health, financial well-being, and professional growth, including insurance coverage, retirement and savings options, paid time off and leave, education and certification support, and additional perks.

Requirements

College-level coursework in Communications, Journalism, Marketing, English, Digital Media, or a related field, or equivalent experience.
Three to five years of experience in copywriting, content writing, editing, or digital content development for a brand, agency, marketing communications, journalism, public relations, or similarly complex team environment.
Experience researching, fact-checking, and developing content for web, email, social, paid media, lifecycle communications, and other digital experiences.
Experience with content management systems or digital workflows, including structured content, metadata, versioning, and approvals.
Experience using AI-enabled writing or productivity tools to support content development, editing, transformation, or optimization.
Understanding of digital consumer experiences, customer journeys, content performance, and copy optimization.
Ability to research, synthesize, and validate information from credible internal and external sources.
Ability to apply brand, editorial, accessibility, privacy, legal, compliance, and responsible AI standards.
Strong collaboration skills with writers, editors, strategists, designers, developers, and channel partners.
Exceptional writing, editing, proofreading, and fact-checking skills, with strong brand consistency.
Working knowledge of enterprise productivity, creative, and content platforms, including Microsoft 365 Copilot, Adobe Express, Adobe Creative Cloud, AEM, DAM, and comparable tools.
Applied knowledge of prompting, AI output evaluation, source validation, content refinement, and responsible AI practices.
Understanding of modular and structured content principles, taxonomy, metadata, variants, version control, and lifecycle management.
Working knowledge of digital and social channels, publishing workflows, and analytics tools.
Working knowledge of SEO and emerging AEO/GEO practices, including audience intent, information architecture, and discoverability.
Understanding of integrated marketing and financial services, insurance, travel, or regulated product review requirements.
Ability to manage multiple priorities, evolving workflows, and deadlines with strong attention to detail.

Nice To Haves

Bachelor's degree in Journalism, Public Relations, Communications, Marketing, English, Digital Media, or a related field.
Hands-on experience with AEM, DAM, Content Hub, Adobe Express, Microsoft 365 Copilot, or comparable platforms.
Experience with personalization, content variants, structured content, content operations, DAM, or content supply chain work.
Experience working in a regulated industry or a large, matrixed enterprise.

Responsibilities

Create, edit, and optimize customer-focused content across ACG products, services, and digital experiences.
Develop clear, reusable, channel-appropriate copy for web, email, mobile, social, paid media, lifecycle communications, applications, and emerging digital experiences.
Translate marketing, content, channel, and audience strategies into compelling, accurate, on-brand copy while applying editorial, accessibility, legal, compliance, proofreading, and fact-checking standards.
Support campaign and editorial planning by identifying content themes, audience needs, and opportunities for modular, reusable, and personalized content.
Partner with content strategy, design, social, paid media, marketing, product, channel, SEO, analytics, technology, legal, and compliance teams to prepare content for activation, optimization, and reuse.
Develop modular content components and variants—including headlines, value propositions, body copy, calls to action, disclosures, and metadata—for approved use across audience segments, lifecycle stages, locations, products, channels, and formats.
Use approved AI-enabled tools and workflows to brainstorm, draft, summarize, transform, and optimize content; develop reusable prompts and structured guidance; evaluate outputs, verify claims, and apply human editorial judgment before use.
Use approved creative tools to adapt copy within templates, develop simple on-brand variations, and collaborate with designers under creative governance requirements.
Create, update, tag, and manage copy in AEM, DAM, Content Hub, content management systems, and related platforms using established metadata, taxonomy, naming, versioning, and reuse standards.
Apply SEO, AEO, and GEO principles and use performance, search, audience, and channel insights to improve content and recommend future content opportunities.
Monitor evolving content, AI, personalization, search, and digital experience practices and recommend practical improvements within ACG governance standards.

Benefits

Medical plans with multiple coverage options, including HSA eligibility.
Prescription drug coverage.
Dental and vision benefits.
Employee Assistance Program with confidential support services.
Company-paid basic life insurance.
Optional supplemental life insurance and dependent coverage.
Short-term and long-term disability coverage.
Critical illness, accident, and pet insurance options.
401(k) plan with a 50% company match on employee contributions up to 6% of pay, subject to the stated terms.
Additional company contribution of 4% of pay each pay day into the employee's account, with 100% vesting after three years of service.
Health Savings Account and Flexible Spending Account options.
Accrual-based paid time off, increasing with tenure; full-time new employees receive up to 12 PTO days annually, subject to the stated terms.
Ten company-paid holidays annually for full-time employees, plus one mental health day, two floating holidays, and one volunteer day.
Paid leave programs, including parental, bereavement, jury duty, and military leave.
Tuition assistance of up to $5,250 annually, with 80% covered by ACG.
Professional certification support with 100% reimbursement for eligible programs.
Career development and advancement opportunities.
Complimentary AAA membership with roadside assistance and travel discounts.
Adoption assistance program.
Annual bonus potential based on performance.