KCRA/KQCA Digital Media Sales Manager

Hearst•Sacramento, CA

5d•$125,000 - $140,000

About The Position

KCRA/KQCA, the NBC and CW affiliate in Sacramento, California, is seeking a Digital Media Sales Manager to lead its digital sales programs. The role calls for experience with new media, an understanding of digital marketing strategy, and a customer-focused approach to teamwork. The manager develops advertiser account strategies and revenue goals, supports the professional development and performance of the sales team, and leads sales planning and meetings in partnership with local and national sales leadership. The role also manages digital business negotiations, proposals, client and vendor relationships, new revenue programs, project budgets, training, sales materials, revenue forecasts, and insertion orders. The estimated base salary range is $125,000–$140,000. Actual pay depends on factors including transferable skills, work experience, business needs, market conditions, and geographic location. Hearst Television describes its benefit programs as modern and flexible, with benefits for employees and eligible family members.

Requirements

Complete understanding of current digital marketing strategies, including their synergistic value with other media.
Understanding of pricing and inventory management principles.
Ability to analyze an advertising RFP, identify important revenue opportunities, and prepare a comprehensive, winning response.
Ability to prospect, meet with, and close business with new station clients.
Skills to manage others.
Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office.
Valid driver's license and reliable automobile.

Nice To Haves

Related military experience will be considered.

Responsibilities

Prepare and implement individual advertiser account strategies, including revenue goals.
Meet with the local sales team in group and individual settings to support professional development and shared goals.
Partner with the Local Sales Manager to lead weekly sales meetings and prepare and lead quarterly and annual sales planning meetings.
Evaluate seller performance and provide feedback.
Serve as a primary negotiator for the station on digital business and review important sales proposals to ensure they meet client goals and station sales guidelines.
Respond to requests for proposals (RFPs) and meet client deadlines.
Meet with clients to develop and strengthen business relationships and improve client retention.
Develop and strengthen business relationships with important station vendors.
Support local sellers in sales presentations involving multiple client or agency contacts.
Develop and produce non-traditional revenue and new sales programs.
Manage multiple expense budgets related to digital projects.
Partner with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals.
Provide training to local and national sellers.
Ensure sales presentations are comprehensive and available in advance of the selling window.
Maintain current and accurate revenue forecasts by account.
Review new insertion orders.