Digital Media Manager

The Salvation Army Southern California•Happy Valley, OR

About The Position

The Digital Media Manager designs, creates, and updates The Salvation Army Cascade Division’s websites and social media channels, promoting the organization’s image and programs in a professional and attractive manner. The role monitors digital communication channels, responds promptly to inquiries, and helps generate interest in the work of divisional corps. It also provides limited creative-design support for general office materials and assists with online volunteer information and recruitment projects. The position manages website content and social media messaging, develops audience-growth strategies, researches emerging technologies and trends, and proposes digital promotional campaigns. It collaborates with development staff, corps officers, communications and marketing colleagues, and IT professionals on digital and print materials, event coverage, website support, volunteer referrals, online donations, and disaster communications. The role also participates in the Portland Metro PR & Marketing Committee and may provide web and on-site support for its activities. The position is primarily sedentary and involves extended computer use in an open office with frequent interruptions, competing priorities, and deadlines. Some remote work, travel, and occasional evening or weekend work may be required. The role requires regular and punctual attendance and may involve working during stressful, rapidly changing conditions. A criminal history information check is required. The job posting lists an hourly wage of $25.00 and 40 hours per week.

Requirements

  • Two years of proven experience managing websites and social media for a nonprofit or business.
  • Ability to support and promote The Salvation Army’s mission through written content and visual graphics.
  • Knowledge of graphic-design best practices and principles for print and web projects.
  • Ability to manage multiple projects and priorities and meet event-based deadlines; ability to lead web and social media projects.
  • Strong attention to detail and ability to follow procedures, processes, and policies.
  • Familiarity with communication-field concepts, practices, and procedures.
  • Ability to work with minimal supervision, handle varied assignments and timelines, and maintain confidentiality of sensitive materials and information.
  • Ability to work independently and collaboratively as part of a team.
  • Proficiency with Adobe Creative Suite, including InDesign, Illustrator, and Photoshop, and Microsoft Office, including Word, Excel, PowerPoint, and Publisher.
  • Familiarity with content management systems and ability to learn proprietary publishing systems; basic understanding of visual HTML editors.
  • Ability to communicate with IT professionals regarding web development.
  • Professional-level ability to speak, write, and edit English.
  • Some travel is required.
  • Ability to operate a desktop or laptop computer; the position works on a Mac system.
  • Ability to sit, walk, stand, bend, squat, climb, kneel, and twist intermittently or continuously; grasp, push, pull, reach overhead, and operate a telephone.
  • Ability to lift 25 pounds.
  • Ability to access and produce information from a computer and understand written information.
  • Ability to perform essential duties with or without reasonable accommodation.
  • Regular and punctual attendance.

Nice To Haves

  • Bachelor’s degree in web design, interactive media, graphic design, multimedia, communication, journalism, or a related field; this is preferred over the stated acceptable certificate or associate degree.
  • Photography and videography skills for promoting Cascade Division programs.
  • Ability to operate a camera and video equipment, including setup and teardown, for promotional purposes.

Responsibilities

  • Manage Cascade Division website communications, review website content weekly, make updates as needed, respond to public inquiries, and serve as webmaster and liaison for corps website development.
  • Write, adapt, and edit content for divisional social media channels, including Facebook, Twitter, Instagram, and TikTok; manage daily messaging and content calendars.
  • Implement strategies to grow the division’s social media audience, monitor social media activity and trends, and assess and incorporate relevant findings into strategy.
  • Research emerging web and social media technologies and recommend their use.
  • Develop digital promotional campaign ideas for approval and advise the Director of Communications and Marketing on digital and social media communication strategies.
  • Work with Portland Metro, development staff, and divisional corps officers on creative materials, local website training and support, event coverage, news publication, and special-event promotion.
  • Use digital trends to increase awareness and support for Salvation Army programs and develop marketing opportunities for the Cascade Division.
  • Maintain the Volunteer Management System referral process and develop digital strategies to increase volunteer participation.
  • Update online volunteer information and recruitment sources, assist corps and programs in identifying volunteer needs, and collaborate with IT on the volunteer website’s user experience.
  • Manage Amazon Wish Lists as a way for users to give.
  • Promote and coordinate Cascade Division online donation forms using Classy, following Salvation Army online fundraising policies and supporting crowdfunding, peer-to-peer campaigns, event registrations, and ticketing.
  • Assist the Emergency Disaster Services Director with timely dissemination of local, national, and international disaster information on the divisional website.
  • Participate in the TSA Portland Metro PR & Marketing Committee, contribute ideas, provide web and on-site support, take meeting minutes, and assist with meeting logistics as needed.
  • Provide creative-design assistance for materials such as business cards and promotional materials.
  • Take photographs as needed and, optionally, use photography and videography to highlight divisional programs.
  • Work independently and as part of a team, maintain confidentiality, and meet multiple deadlines and priorities.
  • Maintain regular and punctual attendance; occasional evening or weekend work may be required.
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