DIGITAL MEDIA MARKETER TEAM LEAD

Angel•Provo, UT

21d

About The Position

The Digital Media Team Lead is a senior organic marketing leader who guides a high-performing team in developing and executing strategies that create cultural conversation and connect meaningfully to brand goals and business outcomes. The role brings deep expertise in organic marketing, social media platforms, influencer and creator ecosystems, audience behavior, and content performance, and builds the team’s strategic capability through coaching, training, and knowledge sharing. The Team Lead sets organic marketing best practices, planning frameworks, and quality standards; guides long-term strategy and roadmaps; and equips team members to develop and execute campaigns within their areas of responsibility. The role provides strategic guidance on campaign approaches, influencer and creator partnerships, audience growth, earned attention, cultural relevance, and organic shareability. It monitors trends, emerging platforms, and cultural shifts, and helps the team use performance data to make strategic decisions. The position also oversees team development and performance, including hiring, onboarding, goal setting, performance management, and professional growth. It coordinates across internal teams, removes blockers, improves workflows and tools, and fosters a collaborative, accountable, and positive environment. The role is regular full-time, 40 hours per week. Significant out-of-state travel is not anticipated. When working in the main office, the environment is comfortable and air-conditioned, with individual desks in an open, shared space that can be fast-paced and occasionally noisy. The position requires the ability to stand or sit at a desk for long periods.

Requirements

At least 5 years of experience in organic digital marketing, social media strategy, or a closely related field.
At least 2 years of direct people management or team lead experience.
Demonstrated experience developing and executing influencer or creator partnership programs.
A proven track record of growing audiences and driving earned attention, including measurable cultural engagement beyond follower counts.
Deep understanding of platform algorithms, content ecosystems, and how organic content travels across the internet.
Deep understanding of organic marketing channels, including social media and influencer and creator ecosystems.
Demonstrated expertise in organic marketing strategy and execution, with sound judgment in identifying opportunities for audience growth, cultural relevance, and organic reach.
Ability to lead and coach strategically, setting direction without doing the work for the team.
Cross-functional leadership and stakeholder alignment skills, including the ability to represent team priorities at a senior level.
Ability to make strategic decisions amid ambiguity and fast-moving cultural moments.
Excellent listening, written communication, and verbal communication skills.
Proficiency in Microsoft Office and Google Workspace.
Strong organization and time management skills.
Ability to maintain confidentiality.
Resourcefulness and problem-solving ability, including managing tasks amid ambiguity.
Ability to take individual ownership, execute with high energy, share context, and insist on candor with positive intent.
Ability to speak, read, and write in English.
Must be authorized to work in the United States.
Ability to stand or sit at a desk for long periods of time.

Nice To Haves

Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
Experience in entertainment, film, or mission-driven media.
Familiarity with SEO principles as they intersect with organic content strategy.
Experience working in a fast-paced, high-volume content environment.
Track record of building or scaling an organic marketing function from the ground up.
Additional language proficiency.

Responsibilities

Lead, mentor, and develop Digital Media team members, fostering a high-performing culture rooted in ownership, growth, and continuous improvement.
Apply organic digital marketing expertise to build team capability through training, coaching, and knowledge sharing.
Establish and evolve organic marketing best practices, planning frameworks, and quality standards.
Guide long-term organic marketing planning and strategic roadmaps aligned with organizational objectives.
Equip team members to translate stakeholder goals, audience insights, and platform opportunities into effective campaign approaches.
Provide strategic guidance, strengthen campaign strategies, identify opportunities, and challenge approaches when needed.
Guide influencer and creator strategy, including talent identification, fit evaluation, and relationship-building.
Coach the team to develop campaigns that generate cultural conversation, earned attention, and organic shareability.
Monitor organic marketing trends, emerging platforms, and cultural shifts, and bring current perspectives into team strategies.
Help the team connect performance data to strategic decisions that support audience growth and sustained organic momentum.
Identify improvements to workflows, tools, processes, and AI-enabled solutions to increase efficiency, scalability, and strategic effectiveness.
Coordinate across internal teams, remove blockers, and empower team members to build stakeholder relationships and lead campaign execution.
Foster a collaborative, accountable, positive environment that encourages learning, ownership, innovation, and continuous improvement.
Hold regular individual meetings to provide coaching, feedback, mentorship, and professional development support.
Attend and contribute to regularly scheduled staff meetings.
Participate in setting and achieving regularly scheduled and outlined objectives.
Manage multiple assignments, set priorities, and adapt to changing conditions.
Maintain confidentiality of information.
Travel is not expected to involve significant out-of-state travel.