Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - Portfolio
About The Position
Gilead is hiring a digital strategy leader to shape personalized engagement for consumers, patients, and healthcare professionals. The role serves as a strategic advisor to US brand teams and the primary liaison between brand objectives and digital capabilities, aligning teams and translating business goals into digital solutions. It covers portfolio work and involves collaboration across media, data, technology, and commercial teams. The position develops digital strategies and personalized content approaches, supports omnichannel planning and activation, establishes measurement frameworks, and identifies opportunities in digital health and emerging technologies. It also provides guidance on digital operations and capability development while ensuring regulatory and privacy compliance. The preferred work locations are Foster City, California, or the Parsippany, New Jersey area; applicants should reside in one of these areas. Relocation assistance is not available. Travel of 20–30% is expected.
Requirements
- Bachelor's degree and 12 years of experience, or a master's degree and 10 years of experience, or a PhD and 8 years of experience.
- Passion for creating meaningful, customer-centric digital strategies.
- Journey-design mindset and experience stitching together omnichannel experiences.
- Deep expertise in media, data, and clean-room environments.
- Ability to translate advertising technology and platform capabilities, such as Salesforce, Sitecore, and LiveRamp, into actionable strategies.
- Strong collaboration skills and ability to drive measurable impact and optimization with cross-functional teams.
- Solid understanding of pharmaceutical compliance and evolving privacy regulations.
- Ability to travel 20–30%.
Nice To Haves
- Eight or more years in digital strategy or omnichannel marketing; agency experience is a plus.
- Experience with portfolio and copromotion.
- Expertise in digital planning, media activation, performance measurement, and optimization.
- Skill in audience planning and activation using first- and third-party datasets.
- Proven ability to develop personalized content strategies across channels.
- Experience in customer journey mapping and CRM/web journey design.
- Ability to build stakeholder relationships and foster cross-functional collaboration.
- Strategic thinking and clear, persuasive communication, storytelling, and decision-influencing skills.
- Biotech or pharmaceutical experience, including across broad and rare therapeutic areas.
- Familiarity with digital health technologies such as telehealth, wearables, and digital therapeutics.
- Analytical mindset and data-driven decision-making experience.
- MBA or advanced degree.
Responsibilities
- Develop and execute digital strategies aligned with brand objectives and business goals.
- Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms.
- Design personalized content strategies to enhance engagement for healthcare professionals and patients.
- Embed digital best practices and innovation into brand planning and share successful approaches across the organization.
- Develop insights and measurement frameworks, including KPIs, learning agendas, and reporting tools.
- Identify opportunities for digital health innovation and emerging technologies.
- Collaborate with media partners and internal teams to optimize activations and audience targeting.
- Provide strategic guidance on digital operations, capability development, and process optimization.
- Ensure regulatory alignment and compliance across digital initiatives.
- Partner with therapeutic areas to integrate digital strategies into broader commercial plans.
- As a people leader, create inclusion, develop talent, and empower teams.
Benefits
- May be eligible for a discretionary annual bonus.
- May be eligible for discretionary stock-based long-term incentives, depending on role.
- Paid time off.
- Company-sponsored medical, dental, vision, and life insurance plans.
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What This Job Offers
Job Type
Full-time
Career Level
Director
