Digital Marketing Strategist
The Olberding Brand Family•Cincinnati, OH
•Hybrid
About The Position
The Digital Marketing Strategist will help elevate the existing digital business. This role involves staying informed about the current digital landscape, including consumer engagement with brands. The strategist will use this knowledge to shape digital strategy, develop and deliver in-house brand and digital content, and support client work execution. Additionally, the role requires driving engagement with new and existing clients to foster digital business growth.
Requirements
- 10+ years’ experience
- Degree in digital media and communications preferred
- Digital innovation experience within 3D/CGI, AR/VR, Interactive AND BEYOND
- Creative Agency and/or in-house brand experience encouraged
- Strong written and oral communicator
- Engaging personality who can present well
- Can build presentation in PowerPoint and Keynote
- Familiarity with Apple and Microsoft Office software
- Experience with brand strategy and design and how it is executed to pay homage to brand intent across both physical and digital touch points (may have a creative, client engagement/sales or strategy or other related background)
- Creative, forward-thinker with an entrepreneurial mindset
Responsibilities
- Maintains an understanding of the current digital landscape, including where and how consumers are connecting with brands
- Facilitate new technology and product ideas to create engaging content across platforms
- Collaborate with brand teams to develop digital shelf and content strategy
- Partner with Chief Creative Officer and department leaders to align research and development activities
- Execute research needed to facilitate innovation projects
- Write copy and develop online communication strategy
- Analyze and share content metrics with senior leadership
- Participate in brand strategy and client meetings
- Keeps a ‘finger-on-the-pulse’ of future digital activity by networking and/or researching
- Support the development and maintenance of a capability roadmap to ensure OBF is always able to deliver creative content where engagement is happening
- Act as the digital subject matter expert as we engage both new and existing clients
- Support the delivery of client work utilizing your underlying skills (creative, strategy, client engagement, etc.)
Benefits
- Comprehensive health, dental, and vision insurance
- A 401k retirement plan with company contributions
- Flexible/hybrid work schedules
- Generous paid time off (PTO), personal time, and volunteer time off
- 8 observed holidays
- Parental leave
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
