Digital Marketing Email Strategist

U-Haul•Phoenix, AZ

4d•Onsite

About The Position

U-Haul is seeking a Digital Marketing Email Strategist to lead the strategy and execution of customer engagement through email. This role owns the email channel end to end: strategy, segmentation, automation, and performance. You'll build lifecycle campaigns that drive acquisition, conversion, and retention, and partner with app and SMS teams to keep messaging consistent across channels. You will work cross-functionally with business units, design, and analytics teams to deliver personalized, data-driven email experiences at scale.

Requirements

3 to 6+ years of experience in email marketing, lifecycle marketing, or
Experience designing CRM - multi-channel customer engagement strategies across two or more channels (email, mobile, SMS, web, )
Strong data-driven storytelling skills, with the ability to translate technical concepts into clear actionable strategy
Hands-on experience with Airship or a similar ESP (Salesforce Marketing Cloud, Braze, Iterable, Klaviyo)
Strong HTML and CSS skills for email template builds
Proven ability to build and optimize customer journey flows
Experience with A/B testing and experimentation frameworks
Strong analytical skills (GA4, reporting tools, performance tracking)
Experience with PowerBI for reporting
Excellent cross-functional communication skills

Nice To Haves

Familiarity with app messaging (push notifications, in-app messages)
Familiarity with SMS/text strategy
Experience with multi-channel orchestration across email, app, and SMS
Background in eCommerce, marketplaces, or high-volume consumer platforms
Proficiency in SQL
Experience with Databricks or another data warehouse
Experience with PowerBI or Looker Studio
Experience LiveClicker or a similar email personalization tool

Responsibilities

Develop and execute lifecycle email strategies that drive acquisition, engagement, conversion, and retention
Own the email calendar, from promotional sends to automated lifecycle journey’s
Contribute best practices and learnings with fellow team members to raise the bar for strategic delivery across the team
Lead campaign setup, segmentation, automation, and optimization within Airship
Manage audience targeting, triggers, and personalization logic
Conduct discovery meetings with business units to identify and establish campaign requirements for successful campaign execution
Design end-to-end email journeys for onboarding, abandoned cart, transactional, and win-back campaigns
Turn customer data and campaign results into actionable insights and recommendations that optimize performance
Continuously test and optimize using A/B and multivariate experimentation through Airship
Partner with design to create on-brand creative assets
Build and maintain reusable email templates and design systems in Airship
Analyze campaign performance using GA4, PowerBI, and Airship reporting
Track open rate, CTR, CVR, deliverability, and revenue impact
Turn performance data into concrete recommendations
Coordinate with app and SMS teams for consistent, well-timed messaging
Work with business units to align email with customer needs across multiple U-Haul business lines
Partner with business units to lead business reviews that go beyond usage metrics to demonstrate clear financial impact and strategic return

Benefits

Medical insurance
Prescription drug plans
Dental & Vision plan with hearing care discounts
Onsite medical clinic for team members and eligible family members
New indoor fitness gym (Midtown Phoenix campus)
Get Fit Gym Reimbursement Program
Registered Dietitian Program
WeightWatchers®
CVS Virtual Care
U‑Haul Kids Program
24‑Hour Nurse Line
Wellness Program (Healthier You initiatives & challenges)
Mindset App Reimbursement
Pet Insurance & Wellness plans
Career stability
Opportunities for advancement
Valuable on‑the‑job training
Tuition Reimbursement Program
Free online courses for personal and professional development at U‑Haul University®
401(k) Savings Plan
Employee Stock Ownership Plan (ESOP)
Company‑paid life insurance
Voluntary life insurance options
Short-Term and Long‑Term Disability
Critical Illness, Accident & Hospital Indemnity plans
Business & business travel insurance
MetLaw Legal Program
MetLife Auto & Home Insurance
LifeLock Identity Theft Protection
Dave Ramsey’s SmartDollar® Financial Wellness Program
U‑Haul Federal Credit Union
Paid holidays, vacation, and sick time
You Matter Employee Assistance Program (EAP)
Discounts on cell phone plans, hotels, computers, vehicles & more
Community involvement & volunteer opportunities
U‑Haul Mothers Program (Paid maternity leave)