Digital Strategist, Performance Marketing

Valid • San Francisco, CA

4d • Hybrid

About The Position

Valid, a seed-stage company operating at Series A scale, is seeking a Digital Strategist Account Manager. Founded in July 2023 and headquartered in San Francisco, Valid has rapidly grown and is a tech-enabled advertising company serving enterprise consumer customers. We are well-capitalized and backed by top Silicon Valley investors. This role is ideal for someone obsessed with consumer-focused, full-funnel marketing, adept at using AI and the latest tools in paid social and search ad platforms to drive sales, CPAs, and ROAS. We are 100% focused on ROI-based ads and staying ahead of social media trends. The role involves setting strategy based on client needs and business objectives, managing a team, and acting as the primary client contact.

Requirements

• Strong English and client-facing communication skills
• 5+ years of performance marketing experience
• At least 2+ years of full-funnel performance marketing experience within an agency
• Manage +$150,000/month of ad spend across Meta, TikTok, and Google
• Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account
• Served in client facing roles as senior POC

Nice To Haves

• Managed and hired a team of marketers
• Advertising for mobile apps
• Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
• AppleSearchAds
• Understand SKAN and iOS attribution
• Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)

Responsibilities

• Understand a client’s business objectives and KPIs
• Define strategy for the account based on budget and objectives
• Analyze results and in market trends to devise the best path forward
• Manage a team of marketers to use tooling to deliver a best-in-class ads experience
• Interface directly with clients on a weekly basis
• Present reports, give updates on campaigns, give guidance on using Valid tools and assistance on media related queries
• Be the clients first and primary point of contact at Valid
• Interface directly with engineering & PMs to translate marketing processes into real products

Benefits

• 401k
• healthcare
• FSA
• lunch (for in-person days)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed