Digital Marketing Strategist

GE HealthCare•Waukesha, WI

4d•$122,400 - $183,600

About The Position

The Digital Marketing Strategist is responsible for developing, leading, and optimizing digital marketing strategies that drive measurable business growth. This role partners with Product Marketing, Content & Engagement Strategy, Regional marketing teams, and external media agencies to translate business priorities into high-performing digital campaigns and optimized digital customer experiences. The ideal candidate combines strong performance marketing expertise, strategic thinking, data-driven decision making, and agency leadership to continuously improve marketing effectiveness.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Proven experience managing digital advertising and performance marketing campaigns.
Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
Excellent project management and stakeholder management skills.
Strong analytical mindset with the ability to translate marketing data into business recommendations.
Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.
Strategic thinking and business acumen
Strong accountability, ownership, and entrepreneurial mindset
Performance marketing expertise
Data-driven decision making
Agency leadership and relationship management
Customer-centric thinking and digital experience optimization
Strong project and program management
Stakeholder influence and collaboration
Self-starter with a bias for action and results
Collaborative team player who thrives in cross-functional squads
Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation

Nice To Haves

Agency experience preferred, with demonstrated success managing external media partners.

Responsibilities

Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.
Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
Hold agency partners accountable for optimization recommendations, reporting quality, and business results.
Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.
Manage multiple campaigns and stakeholders across a complex, global organization.
Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.
Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.
Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.
Leverage dashboards and reporting for performance analysis and continuous improvement.
Present campaign insights, recommendations, and performance updates to business stakeholders.