Digital Marketing Strategist

GE HealthCare • Waukesha, WI

2d

About The Position

The Digital Marketing Strategist is responsible for developing, leading, and optimizing digital marketing strategies that drive measurable business growth. This role partners with Product Marketing, Content & Engagement Strategy, Regional marketing teams, and external media agencies to translate business priorities into high-performing digital campaigns and optimized digital customer experiences. The ideal candidate combines strong performance marketing expertise, strategic thinking, data-driven decision making, and agency leadership to continuously improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience managing digital advertising and performance marketing campaigns.
• Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
• Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
• Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
• Excellent project management and stakeholder management skills.
• Strong analytical mindset with the ability to translate marketing data into business recommendations.
• Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.

Nice To Haves

• Agency experience preferred, with demonstrated success managing external media partners.

Responsibilities

• Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
• Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
• Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
• Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
• Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
• Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.
• Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
• Hold agency partners accountable for optimization recommendations, reporting quality, and business results.
• Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.
• Manage multiple campaigns and stakeholders across a complex, global organization.
• Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.
• Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.
• Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.
• Leverage dashboards and reporting for performance analysis and continuous improvement.
• Present campaign insights, recommendations, and performance updates to business stakeholders.

Benefits

• medical
• dental
• vision
• paid time off
• a 401(k) plan with employee and company contribution opportunities
• life
• disability
• accident insurance
• tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior