Digital Marketing Specialist
About The Position
OURCU is looking for a Digital Marketing Specialist who is equal parts data-driven strategist and collaborative teammate. This role is ideal for someone excited to build and optimize HubSpot from the ground up, create meaningful campaigns, and clearly demonstrate the why behind marketing performance. If you love blending creativity with analytics, enjoy working across teams, and thrive in an empowered, fast-paced, people-first environment, this could be just the opportunity for you! This isn't your average plug-and-play marketing role. As a Digital Marketing Specialist, you'll play a key role in shaping how OURCU connects with our members across digital channels. You'll help build the foundation of our marketing automation ecosystem and directly influence how we grow.
Requirements
- Bachelor's degree in marketing, communications, or related field OR 1–2 years of hands-on digital marketing experience
- Proven experience with HubSpot and/or Salesforce (HubSpot strongly preferred)
- Familiarity with email marketing, segmentation, and campaign execution
- Strong communication and analytical skills
- Ability to manage multiple projects and deadlines
- Think strategically and analytically- you care about impact, not just launching campaigns
- Are highly organized and deadline-driven- you follow through and deliver on time
- Bring a collaborative mindset- you enjoy working across teams and value shared success
- Are creative and open-minded- you're not afraid to try new ideas or challenge the norm
- Can balance fun, flexibility, and professionalism
Nice To Haves
- Experience with SEO, Google Ads, Meta Ads, or analytics tools
- Experience in a credit union, financial institution, or regulated industry
- Familiarity with CMS platforms (e.g. Squarespace)
- Exposure to tools like Canva or Adobe Creative Suite
Responsibilities
- Build & Optimize HubSpot
- Help establish and scale HubSpot Marketing Hub as OURCU's central marketing platform
- Create and manage email campaigns, workflows, lists, and segmentation strategies
- Support development of automated member journeys
- Maintain clean, organized data for accurate targeting and reporting
- Execute Integrated Campaigns
- Plan and launch multi-channel campaigns across email, web, social, and paid media
- Coordinate timelines, assets, and execution across teams
- Ensure campaigns are aligned, consistent, and optimized across platforms
- Analyze, Report & Prove Impact
- Track performance using dashboards and analytics tools
- Translate campaign results into clear, meaningful insights
- Continuously test, learn, and optimize
- Support Web, SEO & Content
- Update website content and campaign pages using CMS tools
- Apply SEO best practices to improve visibility and engagement
- Partner with internal teams on blogs, landing pages, and digital content
Benefits
- Medical, dental, and vision insurance
- Voluntary insurance plans
- Flexible Spending Account
- Employer-paid life and long-term disability insurance
- 401(k) plan with generous OURCU contributions
- Paid Time Off: vacation, sick leave, and 12 paid holidays annually
- Professional development support, tuition assistance, and career growth opportunities
- Additional perks such as: 0% clothing loans
- Free Employee Assistance Program (EAP)
- Gym reimbursement
- Discounted VISA rates and enhanced checking accounts
- Employee-led engagement committees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
