Digital Marketing Specialist

QVC•West Chester, PA

5d•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Under the direction of the Manager of Email Operations, this role is accountable for QVC’s behavior-triggered, event based and transactional programs across multiple platforms; including email, SMS Text, App Push, Facebook Messenger and onsite relevant content programs to meet customer lifecycle objectives and business goals. Additionally, this role is accountable for customer list health including email acquisition strategies.

Requirements

BA in marketing, communications, or related field; or equivalent experience required
2 plus years professional experience, within digital or email marketing, or eCommerce
Demonstrated experience working in a cross-functional, teamwork-based environment is critical

Responsibilities

Act as the project manager for hundreds of email campaigns as assigned by Manager from concept to deployment to performance analysis.
Strategically determine production schedule, create & plan multiple campaign.
Partner with eCommerce to determine key sales points, insure alignment to event/programming messaging and insure images are available in accordance to email timeline.
Create complete, detailed creative brief and independently directs copy, design and HTML teams with core focus of each campaign.
Review email campaign results as provided by Tableau & Adobe
Partner with the Campaign Management team to obtain the appropriate customer list to launch via email system (Bluecore).
Monitor to confirm 100% completion.