Digital Marketing Specialist

Amphenol and its Affiliated Companies•Liberty Lake, WA

6d•Hybrid

About The Position

Amphenol Network Solutions, a division of Amphenol Corporation, is a global leader in connectivity solutions serving diverse markets. Recognized as a Best Place to Work, we foster an environment for innovative and passionate individuals. We are seeking a Digital Marketing Specialist to support digital marketing initiatives, including lead generation and sales-driving marketing materials. This role involves close collaboration with Sales, Product Management, and cross-functional teams in a fast-paced setting. A significant aspect of this position will be supporting a website redesign and platform modernization, acting as a liaison between internal stakeholders and external partners. Post-launch, the specialist will manage ongoing website content, structure, and continuous improvement to ensure effectiveness, user-friendliness, and scalability.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field preferred
5-8 years of experience in digital marketing, with exposure to website management, redesigns, or digital experience improvements preferred
Strong understanding of SEO principles and evolving search practices, including content structure, natural language queries, and AI-powered search
Experience with email marketing, lead nurturing, and marketing automation platforms, preferably in a B2B environment
Strong written and verbal communication skills
Knowledge of current digital marketing trends and best practices
Well-organized, detail-oriented self-starter with the ability to manage multiple projects and priorities
Ability to work effectively in a fast-paced environment
Strong critical thinking and problem-solving skills
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Experience with website content management systems (CMS) for content updates and maintenance
Working knowledge of CRM and marketing automation platforms (preferably HubSpot)
Familiarity with website analytics tools (e.g., Google Analytics)

Responsibilities

Support the planning and execution of a full website redesign and platform migration, including partnering with an external agency, serving as the primary marketing point of contact, and supporting the definition of site structure, navigation, and content organization.
Structure and organize website content (products, technical resources, and documents) to improve usability, clarity, and searchability.
Own ongoing website content, structure, and updates post-launch to ensure continuous improvement.
Write and update website content with a strong emphasis on SEO and modern search optimization, including natural language and AI-powered search.
Analyze and interpret website performance data (e.g., Google Analytics) to provide insights into traffic, user behavior, and engagement patterns.
Plan, execute, and monitor email marketing campaigns, including researching and compiling audience segments, maintaining data integrity in CRM and marketing automation platforms, designing email templates, distributing campaigns, and tracking/analyzing performance.
Partner closely with Product Management to maintain and update product information across the website and marketing materials.
Coordinate cross-functional efforts related to new product launches, working with Product Management and Sales to support successful go-to-market execution.
Perform other duties as assigned.