Digital Marketing Specialist

Superior Communications•Irwindale, CA

1d•Onsite

About The Position

Superior Communications is looking for a Digital Marketing Specialist in Irwindale, CA. The Digital Marketing Specialist supports the Marketing and Digital Marketing teams in developing and executing digital content and campaigns that build brand awareness, support e-commerce growth, and drive sales. This role includes social media management, content creation, and digital asset production with an emphasis on short-form video editing, visual storytelling, and support across social and e-commerce channels. The ideal candidate is creative, organized, trend-aware, and proficient with graphic design software, with the ability to contribute ideas while managing projects from concept to execution.

Requirements

1-2 years in similar Digital Marketing role
Working knowledge of Instagram, TikTok, Facebook, LinkedIn, X, and YouTube best practices
Understanding of digital advertising platforms such as Meta Ads, Google Ads, or YouTube Ads
Familiarity with social media analytics and interpreting performance metrics
Proficient with graphic design software and creative asset development
Strong written and verbal communication skills
Excellent organization and multitasking abilities
Strong Mac computer skills
Creative eye for visual content, composition, and storytelling
Ability to work independently, meet deadlines, and manage multiple priorities
Collaborative mindset with willingness to contribute ideas and constructive feedback

Nice To Haves

Experience with Adobe Photoshop and/or Adobe Creative Suite
Digital photo editing and retouching experience
Experience creating and editing short-form video content (Reels, TikTok, YouTube Shorts) using video editing software such as Adobe Premiere Pro, CapCut, or similar tools
Comfort appearing on camera for social content, product demonstrations, promotional video is a plus
Photography skills including lighting, focus, and composition
Experience with e-commerce content creation (Amazon, Shopify, Magento or similar)
Basic motion graphics or animation experience (familiarity with After Effects)

Responsibilities

Manage content calendars while creating, scheduling, and publishing posts across Instagram, TikTok, LinkedIn, and Facebook to support campaigns and brand consistency.
Contribute ideas for social media content, campaign concepts, and digital storytelling initiatives.
Create, edit, and publish social media content across platforms, including posts, stories, reels, and short-form video for product marketing, promotions, and e-commerce.
Utilize AI-assisted tools to support content ideation, copy development, workflow efficiency, and creative production.
Support photography, product shoots, and content production as needed.
Assist in developing digital marketing campaigns related to e-commerce, product launches, and promotions.
Monitor and analyze competitor content, social channels, digital marketing strategies, and stay current on social media trends, platform changes, content formats, and emerging tools.
Support email marketing efforts, including ideation, customer segmentation and promotional campaigns through Klaviyo / MailChimp.
Assist with organization and maintenance of digital assets, including file management, naming conventions, revisions, and archiving.
Collaborate with Customer Service and Marketing teams in managing brand communications, reviews, and customer feedback.
Support additional marketing and content-related projects as assigned.
Assist with other online projects as needed