Digital Marketing Specialist

HuyettMinneapolis, KS
1d$56,000 - $70,000Onsite

About The Position

Digital Marketing Specialist - Revenue Operations Specialist Compensation: Starting pay of $56,000 to $70,000 annually + three performance bonuses a year! Location: Salina KS or Sidney NE (This is NOT a remote position.) Huyett is a leading B2B master distributor and manufacturer, serving OEMs, distributors, and manufacturers that rely on speed, accuracy, and reliability to keep their operations running. As our digital and sales channels continue to scale, the ability to connect marketing activity directly to revenue outcomes is critical. The Digital Marketing Specialist – Revenue Ops Specialist plays a key role in that connection. This position is responsible for leveraging HubSpot as a revenue engine, supporting account‑based marketing (ABM), managing lead and pipeline operations, and ensuring high‑quality data flows across Marketing, Sales Operations, Outside Sales, and E‑Commerce. This is a hands‑on, systems‑oriented role for someone early in their RevOps career who enjoys building processes, working in HubSpot daily, and enabling sales teams with better data, visibility, and follow‑up. The work directly impacts how Huyett identifies, engages, and converts high‑value accounts—improving customer acquisition, pipeline efficiency, and long‑term customer lifetime value.

Requirements

  • 1–3 years of hands‑on experience using HubSpot (Marketing Hub required; Sales or Ops Hub a plus)
  • Experience building workflows, lists, properties, and reports in HubSpot
  • Understanding of lead management, pipeline concepts, and marketing automation
  • Strong attention to detail and comfort working with data and systems
  • Ability to follow defined processes while identifying opportunities for improvement

Nice To Haves

  • Experience with ZoomInfo or other data enrichment/prospecting tools
  • Exposure to B2B marketing, ABM, or sales enablement workflows
  • HubSpot certifications (Marketing Software, Sales Software, RevOps)
  • Intermediate Excel or Google Sheets skills

Responsibilities

  • HubSpot & Revenue Operations Configure and maintain HubSpot lifecycle stages, lead statuses, deal stages, pipelines, and custom properties aligned to Huyett’s revenue process
  • Build, test, and optimize workflows for lead capture, scoring, enrichment, routing, and follow‑up
  • Support marketing‑to‑sales handoff by maintaining SLAs, routing logic, and task/queue automation
  • Document processes and ensure consistent system usage across teams
  • Account‑Based Marketing (ABM) Support Build and maintain target account and contact lists based on ICPs, firmographics, and buying roles
  • Support multi‑touch ABM programs (email nurtures, sales follow‑up, reporting) within HubSpot
  • Track account engagement and progression through the funnel to identify sales‑ready opportunities
  • Data Enrichment & Prospecting Use ZoomInfo (or similar tools) to prospect and enrich company and contact data
  • Maintain data quality standards including completeness, normalization, and duplicate management
  • Ensure enriched data supports accurate segmentation, routing, and reporting
  • Campaign & Email Operations Build and QA email campaigns, landing pages, forms, lists, and CTAs in HubSpot
  • Apply segmentation strategies to deliver relevant messaging to prospects and customers
  • Support designers and content creators by coordinating assets and final campaign setup
  • Reporting & Funnel Visibility Create and maintain dashboards and reports covering: Lead volume and conversion (MQL → SQL) Pipeline health and opportunity progression ABM engagement and campaign performance
  • Deliver regular insights to Marketing, Sales Ops, and leadership to support decision‑making
  • Cross‑Functional Collaboration Work closely with Sales Operations, Outside Sales, Marketing, and E‑Commerce teams
  • Support training and adoption of HubSpot processes and reporting
  • Act as a bridge between systems and teams to reduce friction and improve execution
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