Digital Marketing Specialist

AmFirst • Birmingham, AL

6h • Onsite

About The Position

This role is responsible for the planning, creation, and tracking of email and direct mail marketing campaigns, as well as data-enhanced branding efforts for AmFirst. The specialist will provide operational support for direct and segmented marketing campaigns and email marketing strategies, implement campaign performance optimization initiatives, and monitor, analyze, and report on campaign performance results. This position also involves gathering marketing data from the internal Business Intelligence department, ensuring branding consistency and compliance, and assisting with the end-to-end execution of direct mail and digital marketing initiatives. Developing and maintaining strong relationships with internal stakeholders and external vendors is also a key aspect of this role.

Requirements

• One year to three years of similar or related experience.
• Experience creating and executing email marketing campaigns.
• Experience with CRM/MCIF and/or database marketing.
• Experience using Google Analytics.
• Knowledge of direct response marketing concepts, effective strategy, and methods.
• Accuracy and attention to detail, with strong analytical ability.
• Excellent verbal and written communication skills (grammar and spelling).
• Strong organizational skills, ability to work on multiple projects, and meet deadlines.
• Highly proficient with Microsoft Office Suite.
• Experience with content creation.

Nice To Haves

• Copywriting experience is a plus.
• Experience in Digital Marketing and Social Media Marketing is a plus.
• Web/HTML/CSS skills are a plus.
• UX research experience is a plus.

Responsibilities

• Provides operational support to direct and segmented marketing campaigns and email marketing strategies.
• Implements campaign performance optimization initiatives, behavioral targeting, and other best practices.
• Aids in monitoring, analyzing, and reporting performance results for all campaigns and metrics.
• Works to gather marketing data from the internal Business Intelligence department for campaign planning.
• Ensures consistency across applicable branding efforts and compliance with internal standards and practices.
• Assists with the end-to-end execution of direct mail campaigns as well as other digital marketing initiatives.
• Develops and maintains strong relationships with internal stakeholders and external vendor/business partners (e.g., mailhouses, graphic designers) to effectively implement business and marketing strategies.
• Performs other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level