Digital Marketing Specialist (Apprenticeship)

We are seeking a Digital Marketing Specialist for a 2-year apprentice contract based in Paris. The ideal candidate will have a passion for demand generation marketing and possess a combination of creative and organizational skills. As part of our global marketing team, you will collaborate with a multi-player team in an agile scrum framework. Your responsibilities will include supporting and managing content syndication campaigns, paid media/display campaigns, digital campaigns, and email program execution. Additionally, you will be responsible for managing our web Resource Center and Demand Gen assets. This role offers the opportunity to learn about multiple channel tactics, strategies, platforms, and tools while contributing to our high growth.

• Support and manage Content Syndication campaigns
• Update quarterly brief for the media agency
• Identify content to be promoted
• Prepare all materials for optimal and timely execution
• End to end execution and roll out in collaboration with our agency
• Manage weekly lead import in Marketo in collaboration with marketing operations team
• Report and analyze on program performance
• Identify optimization levers
• Support and manage Paid Media/Display campaign
• Contribute to media research, planning, and publisher selection
• Manage end to end roll out of the campaigns with the Senior Marketing Manager, our agency, and publishers
• Maintain performance report up to date
• Conduct analysis and identify optimization
• Support the Digital Marketing Manager on the digital campaigns
• Campaign creation set up (Marketo, SFDC)
• UTMs set up for all campaigns (UTM.io)
• Digital Performance reports (Demandbase, Rollworks, Paid Social Linkedin, Meta, Twitter, Display Advertising)
• Create charts/data visualizations for Quarterly Business Review
• Support ABM campaign execution in Demandbase and Rollworks
• Manage our web Resource Center and Demand Gen assets
• Collaboration with the content team on the content roadmap
• Coordinate content proofreading tasks with Proofreaders
• Upload and update assets on the resource center powered by Uberflip
• Ensure the collateral repository is up-to-date in Google Spreadsheets
• Update monthly reports and analyze overall asset performance
• Support email program execution and reporting
• Setup and send emails through Marketo
• Update a monthly email reporting tracker
• Analyze and run A/B tests to improve email nurture performance
• Monitor email reputation scores

• 2-year apprentice contract in Paris
• Passion for demand generation marketing
• Creative and organizational skills
• Interest in joining a global marketing team
• Reporting to the Demand Gen Marketing Director
• Experience working in an agile scrum framework
• Knowledge of multiple channel tactics, strategies, platforms, and tools
• Support and manage content syndication campaigns
• Update quarterly brief for the media agency
• Identify content to be promoted
• Prepare materials for execution
• Collaborate with agency for execution and roll out
• Manage weekly lead import in Marketo
• Report and analyze program performance
• Identify optimization levers
• Support and manage paid media/display campaigns
• Contribute to media research, planning, and publisher selection
• Manage end-to-end roll out of campaigns
• Maintain performance report
• Conduct analysis and identify optimization
• Support Digital Marketing Manager on digital campaigns
• Campaign creation set up
• UTMs set up for all campaigns
• Digital performance reports
• Create charts/data visualizations for Quarterly Business Review
• Support ABM campaign execution
• Manage web Resource Center and Demand Gen assets
• Collaboration with content team on content roadmap
• Coordinate content proofreading tasks
• Upload and update assets on the resource center
• Ensure collateral repository is up-to-date
• Update monthly reports and analyze overall asset performance
• Support email program execution and reporting
• Setup and send emails through Marketo
• Update monthly email reporting tracker
• Analyze and run A/B tests to improve email nurture performance
• Monitor email reputation scores
• Curious, creative with an analytical mindset
• Able to collaborate across various remote teams
• Eager to learn fast on a multitude of marketing skills and tools
• Able to work simultaneously on various projects
• Methodical with great project management capabilities and attention to detail
• Fluent in English (spoken and written)
• Good knowledge of Excel
• Willing to join a high growth marketing team
• Bac+3/License in Marketing - currently in Master
• Grit, trust, candor, care, and humility as core values

• Flexible workplace model with the autonomy to choose where and when to work
• Opportunities for intentional in-person connection in offices and virtually for remote colleagues
• Global presence with physical offices in multiple locations
• Pioneer and market leader in AI-powered, API-First Search & Discovery platform
• Empowers businesses to compose customer experiences at internet scale
• Powers more than 30 billion search requests a week
• Well-capitalized company with significant funding and valuation
• Inclusive and diverse workplace that embraces talented people from all backgrounds