Digital Marketing Senior Manager - AI Discoverability

TD Bank • Mount Laurel, NJ

1d • Onsite

About The Position

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship. The Digital Marketing Senior Manager, AI Discoverability & Digital Authority will define and execute TD's enterprise strategy for organic visibility across both traditional search engines and emerging AI-powered discovery platforms. This leader will be responsible for ensuring TD's products, services, expertise, and brand are highly discoverable, accurately represented, and competitively positioned across Google Search, AI Overviews, ChatGPT, Gemini, Copilot, Perplexity, social networks, and other evolving digital experiences. The role will lead the development of enterprise capabilities spanning SEO, AI search optimization, content strategy, digital authority building, structured data, entity optimization, knowledge graph management, and social signal amplification. Working across owned, earned, shared, and partner channels, this leader will establish scalable frameworks that strengthen TD's visibility, credibility, and influence within search engines, Large Language Models (LLMs), answer engines, and recommendation systems. In addition, the role will establish measurement frameworks and KPIs for AI visibility, share of voice, citation presence, sentiment, authority, and brand representation, enabling TD to understand and improve its performance across an increasingly fragmented discovery landscape. The successful candidate will help position TD as a category leader by translating emerging search, social, and AI trends into actionable strategies that drive awareness, engagement, acquisition, and business growth. As a strategic partner to the leadership team and key subject matter expert, this role will define TD's SEO, AI Search, and Digital Authority roadmap to help the organization succeed in a rapidly evolving discovery landscape. The role requires close collaboration with North American Center of Excellence teams, product marketing, social media, communications, design, analytics, governance, and external agencies to align content, search, and digital authority initiatives with enterprise priorities while leveraging advancements in generative AI, structured data, schema optimization, and emerging discovery technologies. This leader will manage 2-4 direct reports and oversee strategic vendor partnerships, including Conductor, Yext, and other technology and agency partners. The successful candidate will combine strategic vision, operational excellence, stakeholder influence, digital fluency, and people leadership to deliver measurable improvements in organic visibility, AI discoverability, digital authority, and business performance. Other responsibilities include building strong internal and external partnerships, driving innovation, and providing executive leadership on emerging trends shaping the future of search, social, and AI-driven customer discovery. The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and/or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and/or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management/enterprise areas.

Requirements

• Authorization to work in the United States without current or future need for TD sponsorship.
• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required.
• 10+ years relevant experience.
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.
• Knowledge of current and emerging competitor and market trends.
• Knowledge of risk management environment, standards and regulations.
• Ability to contribute to strategic direction of the function and provide advice to senior leadership.
• Ability to forecast initiatives and demand in order to develop annual strategic plan.
• Skill in managing budgets, P&L and resource allocation.
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives.
• Skill in talent development and performance management.
• Ability to exercise sound judgement in making decisions.
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills.
• Ability to work collaboratively and build relationships across teams and functions.
• Skill in using computer applications including MS Office.
• Ability to analyze, organize and prioritize work while meeting multiple deadlines.
• Ability to work successfully as a member of a team and independently.
• Ability handle confidential information with discretion.

Nice To Haves

• Bachelor's Degree and 7+ years of relevant experience.
• Deep expertise in AI Discoverability, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model (LLM) optimization strategies.
• Experience developing enterprise strategies that improve brand visibility, citation frequency, sentiment, and recommendation rates across AI platforms including ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, and emerging agentic search experiences.
• Strong understanding of how LLMs consume, interpret, retrieve, rank, and cite information, including the role of content quality, entity authority, structured data, publisher relationships, and knowledge graphs.
• Experience leveraging schema markup, structured content, semantic search principles, vector search concepts, entity optimization, and knowledge graph development to improve discoverability.
• Expertise in establishing and measuring AI Share of Voice, AI Citation Share, AI Sentiment, Answer Presence, Entity Authority, and AI Visibility metrics.
• Experience developing cross-channel content strategies that align SEO, public relations, social media, thought leadership, and digital publishing efforts to maximize AI and search visibility.
• Strong understanding of how social platforms, user-generated content, online communities, forums, and creator ecosystems influence visibility within AI-generated responses and search experiences.
• Experience building integrated content ecosystems across owned, earned, shared, and syndicated channels to strengthen digital authority and trust signals.
• Familiarity with AI-search monitoring and intelligence platforms such as Profound, BrandRank, Scrunch AI, Semrush AI Toolkit, BrightEdge, Conductor, Similarweb, and enterprise SEO technologies.
• Ability to translate emerging AI search trends into actionable enterprise roadmaps, governance frameworks, and executive-level recommendations.
• Experience partnering with data science, analytics, content, martech, and social media teams to create a unified approach to AI discoverability and digital authority.
• Advanced understanding of content strategies that support retrieval-augmented generation (RAG) environments, conversational search, multimodal search experiences, and agent-driven customer journeys.
• Experience developing executive dashboards that measure the impact of AI discoverability initiatives on brand awareness, engagement, qualified traffic, leads, and business outcomes.

Responsibilities

• Define and execute TD's enterprise strategy for organic visibility across traditional search engines and emerging AI-powered discovery platforms.
• Ensure TD's products, services, expertise, and brand are highly discoverable, accurately represented, and competitively positioned across various digital platforms.
• Lead the development of enterprise capabilities in SEO, AI search optimization, content strategy, digital authority building, structured data, entity optimization, knowledge graph management, and social signal amplification.
• Establish scalable frameworks to strengthen TD's visibility, credibility, and influence within search engines, LLMs, answer engines, and recommendation systems.
• Establish measurement frameworks and KPIs for AI visibility, share of voice, citation presence, sentiment, authority, and brand representation.
• Translate emerging search, social, and AI trends into actionable strategies that drive awareness, engagement, acquisition, and business growth.
• Define TD's SEO, AI Search, and Digital Authority roadmap.
• Collaborate with North American Center of Excellence teams, product marketing, social media, communications, design, analytics, governance, and external agencies.
• Manage 2-4 direct reports and oversee strategic vendor partnerships.
• Build strong internal and external partnerships, drive innovation, and provide executive leadership on emerging trends.
• Provide people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions.
• Oversee and lead a large and/or highly complex and diverse reporting function.
• Manage and oversee the overall discipline and strategy for the respective areas while aligning to the enterprise best practices.
• Provide coaching, mentorship and guidance to practitioners, business, executives within area of expertise.
• Act as a strategic partner to leadership team on the management of the portfolio and financials.
• Facilitate key strategic discussions and provides thought leadership to executive audience.
• Set operational team direction and collaborates with others to execute on common goals.
• Focus on longer-range planning for functional area (e.g. 12 months or greater).
• Define and build best-in-class digital marketing capabilities, including the enablement of end-customer personalization and/or line of business optimization.
• Manage internal partner/business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders.
• Manage/lead external partner/vendor relationships to achieve strategic objectives and/or project fulfilment.
• Synthesize and communicate broad view of market and/or industry changes that affect the digital marketing space.
• Manage and deliver digital marketing innovation opportunities via active monitoring of industry trends and/or evolving regulatory environment.
• Act as a subject matter expert, internal and external, in all digital marketing channels, providing input/thought leadership on brand, business/customer strategy, planning functions, analytics, and/or consumer research.
• Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD’s operating model to maximize efficiency, effectiveness and scale.
• Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly.
• Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness.
• Proactively identifies key business opportunities, researches and recommends enhancements/modifications, develops strategies to achieve recommendations and works closely with team to execute and implement.
• Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise.
• Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary.
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts.
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite.
• Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct.
• Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty.
• Develops annual and/or long-term plans for own area and influences plans well beyond area managed.
• Responsible for management of the overall team providing both leadership and guidance.
• Sets targets and objectives for the team, and delivers results.
• Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered.
• Leads a high performing team; provides on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans.
• Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner.
• Manages employees in compliance with all human resources policies, procedures and guidelines of conduct.
• Shares knowledge, information, skills, and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams.
• Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes.
• Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives.
• Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives.
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally.

Benefits

• Base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan)
• Health and well-being benefits
• Savings and retirement programs
• Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
• Banking benefits and discounts
• Career development
• Reward and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree